Leia Lingerie Celebrate Freya’s New CoolBrand Status

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Online boutique Leia Lingerie have revealed that one of their key featured brands, Freya, has been included in the 2013/14 CoolBrand list. The annual countdown of the coolest brands around from every sector.

Freya was nominated against thousands of other brands but was the only lingerie name offering products available from a B to a K cup, to have been named a CoolBrand.

Leia’s retail website, leialingerie.com, allows women to buy lingerie online, buy swimwear online and buy sportswear online. As well as offering a wide range of Freya collections, Leia also feature lingerie and swimwear from brands such as Fantasie, Elomi, Fauve and Huit - available from a 28-inch to 48-inch back, and from an A to a K cup.

The decision to select Freya for the CoolBrand hotlist was made by a panel of famous designers, style experts and media personalities from the worlds of TV, fashion and music - including Daisy Lowe and Julien Macdonald. Thousands of consumers also had their say on the brands that epitomise the meaning of cool.

Over many seasons, Freya has become famous for its fashionable and perfectly fitting designs, which are available up to a K cup. Meanwhile, fans of the brand are said to include Katy Perry and Kim Kardashian.

Freya was nominated against thousands of other brands but was the only lingerie name offering products available from a B to a K cup, to have been named a CoolBrand.

Freya have revealed some energetic and edgy looks for their new Autumn/Winter 2013 collections; with styles such as Ooh La La and Flourish receiving great reactions in the fashion trade press. The lingerie brand is also known for their cool creative direction, innovative campaigns and social media channels.

Ann-Marie Manley, Freya’s Head of Marketing said: “We are incredibly excited that Freya to has been named a CoolBrand and it’s a great honour that we’ve been recognised by some of the top names in the fashion industry. Before Freya, there really wasn’t a fashionable lingerie brand which catered up to a K cup, giving women with a larger cup size a really fun and fashionable look. Now, Freya continuously provides this season after season. Being recognised for our style is fantastic as we constantly look at pushing the boundaries with the design of our collections through our choice of prints, colours and bra styles. Listening to feedback from our fans is incredibly important for us too, our fans are what make us cool.”

About Leia
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com.

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Holly Henstock
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