Bellucci Premium Agrees with Advice to Check for Authenticity on Labels of Extra Virgin Olive Oil Before Purchasing

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Following an article by Life Hacker that gives advice on how to purchase certified olive oil, Bellucci Premium shares how they ensure their customers that their olive oil is extra virgin.

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Bellucci Premium comments on an article that urges consumers to check labels on bottles of olive oil for authentic seals before purchasing.

According to a Life Hacker article published on September 21st titled “Check For A Seal Of Approval Before Buying Expensive Olive Oil,” you should always check for a seal of approval for the region where the bottle of olive oil you are interested in purchasing is from.

The article explains how many olive oils from California are often tested by the California Olive Oil Council. This gives the oils a certification or a seal of approval after certain tests are conducted and the olive oil meets the proper standards. The seal is given to bottles of olive oil that are extra virgin and contain no other additives or oils. According to the article, other councils such as the Australian Olive Association exist around the globe.

If there is no seal on a product, the article recommends looking for a harvest date on the bottle. No harvest date is a bad sign. Also, check for where the olives were harvested. The article says, “The fewer sources of olives for your bottle, the less time the olives spend in transit, being handled, packaged, and processed.”

Natalie Sexenian, marketing manager for Bellucci Premium, says that ensuring customers of the authenticity of olive oil is very important. “Unfortunately there is an industry wide issue with mislabeling olive oil,” she says. “Many brands label their olive oil ‘extra virgin’ when really it is cut with other types of oils, like canola or seed oil. At Bellucci Premium, we ensure our consumers that our extra virgin olive oil is authentic by including a few things on the bottle. We include not only the ‘best by’ date, but also a harvest date as well. We also label each bottle with a bottle lot number, which can be put into our traceability app so you can find exactly where the olives in your bottle of olive oil came from.”

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.

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Scott Darrohn

Scott Darrohn
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