Marketing Strategist Launches Marketing Initiative Worx, Inc.

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Marketing Firm Specializing in Marketing Strategy, Marketing Plans and Brand Positioning

Our goal at Marketing Initiative Worx is to help companies and agencies develop a distinct road map for success.

Liz Papagni, marketing strategist, announces the launch of Marketing Initiative Worx, Inc. (, a strategic marketing firm that helps companies and agencies propel their businesses through the development of a solid marketing strategy, marketing plan, and brand positioning.

“Businesses today are continually trying to navigate through all the varied communication channels and programs that will effectively drive their business and provide a reasonable return. With all the clutter and urgency to act, losing site of the core foundational elements that drive continued success can be easily overlooked,” Papagni stated. “Our goal at Marketing Initiative Worx is to help companies and agencies significantly lesson the clutter and provide a distinct road map for success. We collaboratively engage with our clients to help them define their core competitive difference, messaging and target audience. We then build sound directional strategies that merge the specific needs of the target customer with the value proposition of the company. Only then can we build and deploy the most relevant and synergistic marketing programs that drive results.”

The new firm will provide marketing strategy and planning, brand positioning, product and service launch marketing programs, influencer marketing programs, up-sell/cross-sell programs, inbound marketing, outbound marketing, customer engagement initiatives and project management.

Papagni has spent the last 25 years helping companies of all sizes drive awareness, engagement, response and ROI. Through her skillful blending of right brain creativity and left brain momentum, she has launched and propelled brands for companies such as Seneca Foods, Heritage Foods, Heinz, Toshiba, Pleasant Holidays, Kaiser Permanente, and J.D. Edwards.

Papagni is an active member in numerous marketing groups, such as Digital Marketing, Marketing Communications, and Brandixit, and is also the recipient of the prestigious Remarkable Women award from NAWBO (National Association of Women Business Owners).

For more information on Marketing Initiative Worx, call 714-595-0963 or lpapagni(at)marketingiw(dot)com.

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Liz Papagni

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since: 09/2013
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Marketing Initiative Worx, Inc.

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