Access to the web is moving to mobile devices, meaning that e-commerce sites have to be more dynamic in order to offer an optimal user experience.
Atlanta, GA (PRWEB) September 26, 2013
The Gervais Group, a full service provider of internet-based solutions for businesses since its launch in 2001, is pleased to announce the expansion of its responsive web design services, which are purposed toward optimizing customers’ experience on e-commerce websites regardless of whether they are accessing the web with a desktop computer or the smaller screens of mobile devices. Websites that incorporate responsive design are automatically formatted to specific protocols as dictated by the device that is being used to gain access.
The Gervais Group is expanding its services to implement website design architecture which allows businesses to run a single website as opposed to the duplication of effort required to run multiple interfaces that are tailored to a specific device. By being able to respond and format to a specific screen size, websites with this architecture can offer a comprehensive and more intricate interface on the larger screens of desktops while simplifying what is seen on the medium-sized screens of tablets and then furthering that simplification process for the smaller screens of mobile devices.
Responsive design architecture is being seen as a viable solution for website owners trying to navigate the migration of internet access from desktop computers to mobile devices. Depending on study protocols, the status of this migration is that mobile users either have already or are soon to surpass desktop users in terms of internet access. As mobile use started escalating, the first reaction of many website designers and business owners was to create separate sites for desktop and mobile users but results were less than optimal due to higher expenses combined with duplicate content issues that negatively affected search results for both the desktop site and the mobile site. The single interface of a website designed to respond with a configuration that is optimized for the viewer’s screen size now provides a solution to both of those issues.
Jason Gervais, Senior Project Manager of the Gervais Group, said, “Access to the web is moving to mobile devices, meaning that e-commerce sites have to be more dynamic in order to offer an optimal user experience.” He added, “Responsive web design tailors the experience to the device, which is a huge factor for businesses that want to capitalize on the coming wave of mobile commerce.”
The Gervais Group works with companies across the country, developing and implementing online strategies designed to gain visibility on search engines, optimize website design, and increase on-site conversions.
Located in Atlanta Ga., The Gervais Group has built a reputation of delivering cost effective results for businesses striving to increase their revenues from e-commerce initiatives. For more information, visit http://www.gervaisgroup.com/