Phoenix, AZ (PRWEB) September 27, 2013
The LGBT marketplace is made up of savvy travelers and influencing them requires extensive experience, inspired insight, and detailed LGBT market knowledge. The Elite Collection of Hotels is a list of pedigree properties that have all achieved excellence as premier hospitality venues. According to Google Analytics™, TheEliteCollection.net and its online marketing reached over 17 million viewers as of September 26, 2013, with in excess of 500,000 direct visits to the site.
“We continue to grow daily with new hotels joining the site. In the last few weeks we have added a number of new Ritz Carlton hotels, Sheraton, Hilton and other brands in various International locations, and we fully expect to reach over 500 hotels by the end of 2013,” stated Frank Kubat, Vice President of Leslie Hospitality Consulting, LLC the developers and owners of TheEliteCollection.net.
Each of these properties has an understanding of the distinctive nature of the service requirements of today’s LGBT community. By providing an unrivalled level of insight and direct access to the LGBT marketplace, membership in the TheEliteCollection.net program will quickly become a key component of a hotels marketing plan.
“While there are other LGBT travel sites nationally, TheEliteCollection.net steps outside the box of norm. Sure, the site is elegantly appointed to influence the same markets others may serve, the elite traveler. But more than that, TheEliteCollection.net is built to perform. The site is designed with a navigation methodology that serves the user by being both efficient and effective. The navigation is intuitive, the content is rich and current and all aspects of the site are secure,” stated Edwin W. Leslie, President of Leslie Hospitality Consulting.
According to the US Department of Commerce, in 2012 travel to overseas markets totaled over 25.5 Million, which means over 2.9 Million LGBT Travelers departed the US for foreign destinations. Inbound traffic from foreign countries exceeded 2.4 Million estimated LGBT Travelers booking hotel rooms. The LGBT community travel dollars spent internationally easily exceeds $1 billion annually! The Criteria for inclusion is not easy: its not as simple as a hotel saying “we want to participate”; they have to show that they are truly dedicated to the LGBT community with a clear non-discrimination policy that includes sexual orientation, Philanthropic support of at least one LGBT organization or event in their market, demonstrated public support for LGBT equality, and much more.
LGBT Travelers have a choice in where they spend their tourism dollars; TheElitecollection.net gives them and any consumer the ability to support those businesses that truly want to support them in return. Everyone needs “Friends” and “Followers”! Using best-of-class email marketing and strategically placed Social Media postings, The Elite Collection will be online and open for discussion 24/7.
“Every 3 Star + hotel will want to be a part of TheEliteCollection.net. We want the best of the best, and those committed not just to quality and service but those committed to Equality,” stated Megan Hanson, Marketing Manager for TheEliteCollection.net