NOHO, Inc.’s 2 oz. Shot, "The Hangover Defense", a Top Seller in Duane Reade Stores

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NOHO’s 2 oz. Shot Is Now Available in All Stores Throughout the New York Metropolitan Area

NOHO "The Hangover Defense"

Having Duane Reade as our key anchor account in New York will help to establish our footprint and drive sales in one of the top-selling markets for our product.

NOHO, Inc. (OTCQB: DRNK) the premium and functional lifestyle beverage company is pleased to announce that its 2 oz. shot “The Hangover Defense” is now a top seller at Duane Reade, New York City’s largest drugstore chain. The popular NOHO beverage is packed with essential nutrients and electrolytes that protect the body against the adverse effects of alcohol consumption.

“We are excited about our growing partnership with Duane Reade to offer NOHO in both single and double shot packages,” says Sean Stephenson, President of NOHO, Inc. “Having Duane Reade as our key anchor account in New York will help to establish our footprint and drive sales in one of the top-selling markets for our product.”

The Hangover Defense shot comes in the form of a one or two-shot combination, one shot to be consumed prior to your first alcoholic beverage and the other immediately after your last. NOHO helps give business professionals, socially active and fun-seeking individuals the ability to enjoy a cocktail or two, yet still function the next day.

NOHO’s 2 oz. shot is sold as a single at $2.99, and in a two-pack at $5.99 at all Duane Reade locations throughout New York City.

For more information and where-to-buy, visit http://www.nohodrink.com and http://www.duanereade.com.

ABOUT NOHO - Premium and Functional Lifestyle Beverage

Distributed by Dolce Bevuto, Inc., a wholly owned subsidiary of NOHO, Inc., NOHO “The Hangover Defense” 2 oz. shot and NOHO “Premium Lifestyle Beverage” Gold 8.4 oz. can, are category leaders that are changing how consumers support their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by protecting it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last, and is packed with essential nutrients and electrolytes making it as healthy as it is reliable. This beneficial carbohydrate, sugar, and caffeine free drink has quickly widened its distribution from California, Arizona, Nevada, North Carolina, Pennsylvania, Tennessee, Kentucky, Georgia, Louisiana, Florida, Pennsylvania, Delaware and Texas to now include New York and Miami. International markets include Ireland, UK, Mexico, Austria, amongst others. NOHO is currently sold at 7-Eleven, Circle K, Duane Reade, BevMo, ampm, Terrible Herbst, Mobil on the Run, Total Wine, SPECS, Roger el Jefe, The Pantry, and more. The expanding list of hotels and hotel chains already using NOHO include: The MGM Casino, W Hotels, Westin, J.W. Marriot, Ritz Carlton, Shore Club, and the Sagamore.

NOHO Gold, in an 8.4 oz. can, has taken over the nightclub scene and is the new premium mixer and healthy drink alternative. Packed with nutrients and electrolytes and contains NO energy components - NOHO Gold’s inherent health benefits make a remarkable universal beverage that not only helps muscle recovery and rehydrates your body, but it also is a fantastic tasting beverage.

For additional information on NOHO, please visit http://www.nohodrink.com and follow NOHO on twitter at http://www.twitter.com/nohodrink.

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Christina Rice
LuxeLife Media Inc
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