The power of using videos in online marketing, both on and off of the e-commerce site, necessitates the incorporation of this type of content to maximize online marketing results.
(PRWEB) September 27, 2013
The Gervais Group, which since its founding in 2001 has specialized in delivering innovative online marketing solutions to businesses of all sizes, is pleased to announce the expansion of its video marketing services. Already a leader in the implementation of video-based content for internet marketing initiatives, the company is enhancing and expanding its services by offering advanced strategies across the full spectrum of social media networks including YouTube and Vine.
Video marketing is quickly becoming a cornerstone of online marketing strategies due to higher engagement rates, increased sharing in social networks, brand enhancement, and revenue generation. Embedding videos on e-commerce sites also leads to higher rates of engagement and longer stays on the website by potential customers, both critical elements of increased conversion ratios.
YouTube, with over 1 billion unique monthly users and 4 billion views per day, has quietly become the second largest search engine behind Google. Often thought of as primarily a source of humor-based content, this network offers a myriad of opportunities for companies to diversify the distribution of their content, which can present a variety of benefits relating to messaging that is delivered in its optimal medium. While high quality content in a text format is more likely to be shared, "liked" and generate other positive social signals, optimized content in a video format generates an additional 50% of these same signals.
Vine, which was purchased by Twitter in 2012 and reached 40 million registered users in August of 2013, is another venue for distributing video content. This site differs from other video-based sites in that the maximum length of a “Vine” is limited to 6 seconds and the clips run on a loop. The abbreviated format, much like Twitter’s 140 character maximum, focuses messaging while being perceived by consumers as time-efficient. Businesses are using Vine for a variety of purposes including product previews, demonstrating new product features, holiday greetings, and other informal types of messaging.
Jason Gervais, Senior Project Manager at Gervais Group, observed, “The power of using videos in online marketing, both on and off of the e-commerce site, necessitates the incorporation of this type of content to maximize online marketing results.” He added, “With estimates for video to represent almost two-thirds of mobile traffic within 5 years, it makes sense to start developing a video marketing inventory now.”
The Gervais Group tailors customized internet marketing strategies for e-commerce websites that maximize traffic, deliver a positive user experience, and increase revenues.
The Gervais Group, based in Atlanta, Georgia since its launch in 2001, is a provider of cost effective solutions for e-commerce websites of all sizes across the full spectrum of industry. For more information, visit http://www.gervaisgroup.com/