Insurance Global Operations (IGO) Chooses MetaDesign

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MetaDesign to create a new brand for the global software firm.

We were very impressed with MetaDesign’s methods and experience, as well as its global presence.

Insurance Global Operations (IGO), a software solution provider of core processing systems for the Property and Casualty (P&C) and Life insurance markets, has commissioned MetaDesign Geneva to refresh its brand. The agency has been asked to redesign IGO’s corporate and product identities, including renaming the company and its key product, IGO6.

With its headquarters recently moved to North America and its strategy clear, IGO felt it needed to have a look and feel that better reflected its market position and value proposition. The company designs and develops its insurance solutions with the goal of helping insurance carriers face the growing P&L pressures from increasing regulations and little return on assets. IGO understands that with these challenges comes the need for P&C and Life carriers to find a new way of processing that goes beyond claims, billing, and policy administration. In addition to it North American headquarters in Minneapolis, Minnesota, IGO also has offices in Paris, New York and Tunis.

Olivier Jaillon, founder and Chairman of IGO: “We were very impressed with MetaDesign’s methods and experience, as well as its global presence. While IGO was born in Paris, to best support our strategy we have recently relocated our headquarters to North America. So, having design offices in San Francisco as well as Geneva was a key contributor in our decision to work with MetaDesign.”

Sandro Mesquita, Managing Director of MetaDesign Geneva: “We’re looking forward to shaping a new identify for IGO and to take part in its expansion in North America and Europe. This will enable us to leverage our international competence and devise a solution that meets the requirements our customer.”

MetaDesign in brief:
MetaDesign is one of the leading international agencies for branding and corporate identity. The company develops strategies and systems to elevate brand profiles. Clients include Adecco, Adobe, Allianz, Apple, Audi, Bosch, DHL, Four Seasons Hotels, Henkel, KPMG, Kuoni, Lufthansa, McAffee, Munich RE, NZZ, Polo Ralph Lauren, Raiffeisen, Samsung, SanDisk, Sony, Swiss Life, Tirol, UBS, Volkswagen and 23andMe. Around 300 employees work in Beijing, Berlin, Düsseldorf, Geneva, San Francisco and Zurich.

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