Seasoned Finance Executive Richard Lin joins Yellowhammer’s executive team as Chief Financial Officer

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Yellowhammer – the digital advertising industry’s first “Performance Trading Platform” – announced today that it has strengthened its management team by hiring Richard Lin as CFO. Lin brings over 15 years of experience to YHMG with his extensive corporate finance and industry background.

“Rich is joining to help guide Yellowhammer through a period of rapid growth in the online advertising space. The real-time-bidded (RTB) display and mobile advertising markets are growing at double-digit percentages quarter-over-quarter, and Rich will help us grow our core business while expanding into new markets,” said Joseph Hirsch, Yellowhammer’s CEO. “We’re excited to have him on the team.”

Previously, Lin has held senior level finance positions at Wedbush Securities, Bank of America Securities and Deutsche Bank Securities and has executed numerous transactions from mergers and acquisitions to capital raising. He has an MBA from the Stanford University Graduate School of Business and holds an AB in history and economics from Duke University, graduating magna cum laude and Phi Beta Kappa.

“Yellowhammer is at the forefront of the RTB revolution and has demonstrated leadership in exceeding customer goals. I’m thrilled to join a fantastic management team and help Yellowhammer achieve new milestones. ” said Lin.

About Yellowhammer

Yellowhammer is the world’s first “Performance Trading Platform” built for advertisers who wish their online media buys to operate at the intersection between branding and direct response. Recently, it was named #37 on Inc. Magazine’s 500 Fastest Growing Private Companies in America and also named the “Fastest Growing Agency” by The Agency Post having grown 6,740% in three years. Its young management team was also honored in 2012 by the American Business Awards (Stevies) as “Management Team of the Year.”

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Amy Van der Veer
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