Atlanta, GA (PRWEB) September 29, 2013
The Gervais Group, a recognized authority in the provision of results-based online services, has announced the further enhancement of its social media marketing packages for e-commerce sites. The expanded services in social media marketing focus on the execution of multi-faceted strategies designed to expand business’ reach, build brand loyalty on a variety of targeted social networks, and increase e-commerce revenues.
Rather than simply defaulting to building pages on Facebook and Twitter, the social media marketing services provided by the Gervais Group start by defining the social media platforms that offer the best opportunities in terms of target market presence and the ethos of the network. After the determination of the sites that will likely yield the best results, the optimization process is initiated with the creation of content in multi-media formats. The videos, images and text-based content that are developed in this stage are purposed to provide relevant and high value product and industry information that encourages and/or motivates readers to share with their various social circles.
Like the optimization process, management services are provided on an ongoing basis. The management aspect of the Gervais Group’s social media marketing services focuses on two objectives; ensuring that messaging through social media channels enhances the position of the company with its target market at all times and protecting the company from self-inflicted reputation management issues. These management objectives are most often related to conversational threads that develop on social networks and usually focus on participating in and/or guiding conversations in a positive manner. If a thread turns negative, the Gervais Group’s social media management services team implements a variety of tactics to reach a satisfactory resolution as quickly as possible.
When asked for a comment on the company’s enhanced social media marketing packages Jason Gervais, Senior Project Manager of the Gervais Group, said, “Our enhanced social media marketing packages address the issues that many business owners have when they try to navigate these networks.” He added, “The fact is, optimizing the results from social media sites is now a requirement for companies trying to expand their online footprint and maximize revenues.”
Founded in 2001, The Gervais Group provides web-based services to businesses of all sizes with an objective of executing customized strategies that increase the visibility, revenues and profitability of their e-commerce sites. The services that can be implemented to achieve these objectives include SEO, social media optimization, website design, and the streamlining of e-commerce purchasing routines to improve conversion ratios.
Located in Atlanta Ga., The Gervais Group takes a results oriented approach while executing cost effective strategies with a primary objective of growing revenues/profits for its e-commerce clients. For more information, visit http://www.gervaisgroup.com/.