Tokyo, Japan (PRWEB) September 27, 2013
Applied Predictive Technologies (APT), the world’s largest purely cloud-based predictive analytics software company, today announced that it will be expanding its global presence by starting an office in Tokyo. Designed to bring APT's Test & Learn capabilities closer to clients and prospective clients in Japan, the new office will add to APT’s network of offices in Washington D.C., San Francisco, London, and Taipei. APT was established in 1999. In June 2013, Goldman Sachs made a $100 million investment in APT. Accel-KKR is APT’s primary shareholder.
APT’s cloud-based predictive analytics software, Test & Learn, is already used by some of the largest organizations in the world, including Walmart, FamilyMart, SUBWAY, McDonald’s, Starbucks, Hilton Hotels, Johnson & Johnson, Anheuser-Busch InBev, and others, to distill cause-and-effect relationships in their data and accurately understand the impact of various pricing, marketing, merchandising, capital expenditure, and servicing initiatives.
As organizations collect data from an increasing array of sources, including customer transactions, weather, and social media, executives are trying to leverage this Big Data to make better decisions and generate shareholder value. APT’s patented and commercially proven approaches for leveraging Big Data incorporate advanced statistics and analytical best practices that enable industry leaders to rapidly generate actionable insights from their Big Data, without the need to invest time and resources in developing expertise in complex data science.
"APT is taking another step towards fulfilling its mission and achieving global leadership in Big Data and predictive analytics," said Anthony Bruce, CEO of APT. "We are very excited to continue expanding our global presence and serving industry leaders in Japan through our new office in Tokyo."
Mr. Naohiko Oikawa will be joining APT as a Senior Vice President and will lead Japanese operations. Mr. Oikawa was previously the Director, President and CEO of Dentsu Consulting. He brings over 20 years of experience in marketing, management consulting, and business development for industry leaders through his career at Netyear Group, McKinsey and Company, and Dentsu Consulting. Mr. Oikawa said, “I’m thrilled to join APT and look forward to expanding the role of Test & Learn and predictive analytics across various industries in Japan. I would like to accelerate the use of Big Data in decision-making at Japanese companies, enabling them to make full use of predictive analytics." APT’s Tokyo office will begin its operation on October 1st 2013.
For more information on APT’s products, visit http://www.predictivetechnologies.jp.