Xsolla Attempts a Guinness World Record

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Xsolla has filed a record attempt under the title "Widest Payment Selection" with Guinness World Records, world’s leading authority on ultimate record-breaking facts and achievements.

According to the company’s official blog, Xsolla has the widest selection of payment options for video games on the market. It offers its customers 565 payment methods in more than 200 countries, which is 8 times more than 3 years ago.

Xsolla claims to constantly expand its coverage by adding new payment methods around the globe. In doing so, the company takes several factors into consideration. Among them are players’ feedback, game’s requests and market trends.

Players’ feedback is received via the company’s latest “Greenlight”-type of service. It allows gamers to vote on the payment options they wish to have enabled as well as to suggest new local payment options.

Game’s requests for particular payment options are sent directly to Xsolla. They are then added to Xsolla platform and enabled in the game on-demand.

Market trends are being monitored by Xsolla team on a regular basis to ensure that the most popular payment methods are available in its system.

“Such a wide selection of payment options might seem ridiculous for traditional e-commerce. However, when it comes to in-game microtransactions, it totally makes sense.”

Our internal research suggests that each payment method increases the number of paying players (the extent largely depends on the game’s and payment system’s target audience). As a general rule, free2play games have more players than paying users so there are always plenty of growth opportunities.

“We know that making players change their payment preferences by disabling payment options is not the best idea. Not more than 60% of users are willing to switch; the remaining ones simply stop paying. I think this is because people are not highly motivated to spend money on free games; at least, they are certainly less motivated to do so compared to paying for other goods online. In other words, marketing and special promotions help to convert players to paying users.”

“We carefully select the payment methods before adding them to Xsolla platform. Each of the 565 payment options we offer has at least 5 million users and not less than 50 successful transactions every week,” says Shurick Agapitov, Xsolla CEO.

About Xsolla

Xsolla specializes in online games, providing localized in-game payment solutions for global reach. Possessing eight years of experience developing monetization tools for MMO, social, mobile and casual games, the company is headquartered in Los Angeles, California with R&D offices in Russia and Ukraine. Xsolla partners with over 500 payment service providers offering credit and pre-paid cards, mobile payments, premium SMS, E-wallets, cash and e-cash, payment kiosks and offers — all within one platform — with no installation, currency exchange or chargeback fees. Xsolla works with more than 300 publishers worldwide, including Valve, Wargaming, Aeria Games, Ankama, IGG, InnoGames, S2 Games and more. For more information or a free analysis of your specific needs, please visit Xsolla online at http://www.xsolla.com.

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Ulyana Chernyak
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