Improving consumer spending will benefit personal computer retailers.
Los Angeles, CA (PRWEB) September 29, 2013
The personal computer retailing industry includes the sale of personal computers, such as desktop computers, laptops, netbooks and tablet devices. Retailers also sell peripheral equipment such as monitors, keyboards, mice, printers and scanners. “The industry represents the size of the retail trade from major retail channels, including specialist stores, general merchandisers and internet retailers,” according to IBISWorld Industry Analyst Jeremy Edwards.
Over the past five years, the personal computer retailing industry has grown relatively strongly despite difficult conditions presented by the recession. The industry experienced only a small decline in 2009 of 2.2% due to plummeting consumer confidence and per capita disposable income. Personal computer retailers were quick to rebound in 2010 as growing consumer confidence and per capita disposable income drove new discretionary purchases on items such as desktop computers and laptops. Furthermore, the release of new technology, such as faster processes, and new products, such as the Apple iPad released in 2010, helped boost sales.
Consumers have also enjoyed a greater ability to purchase computer products over the past five years due to the falling average sales price (ASP) on computers and peripheral products. As a result, the personal computer retailing industry is estimated to grow by an average annual rate of 5.0% over the five years to 2013. “Growth is expected to continue to be strong in 2013 as the percentage of services conducted online continues to rise,” says Edwards. Consequently, revenue is expected to grow 6.5% in 2013 to $119.3 billion.
Over the next five years, personal computer retailers are expected to experience greater success thanks to improving consumer spending. Sales are expected to continue to rise, while ASPs fall. However, the industry is forecast to experience a greater degree of competition from smartphones and other devices. The structure of the personal computer retailing industry is also continuing to evolve. Businesses have embraced new technologies to increase sales online rather than in physical stores. Consequently, personal computer retailers require fewer employees and have been able to increase profit margins when operating online.
For more information, visit IBISWorld’s The Retail Market for Personal Computers in the US report page.
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IBISWorld industry Report Key Topics
Personal computer retailers sell a variety of personal computers (PCs), a category that includes desktop computers, laptops, netbooks and tablet PCs. Industry participants also sell peripheral equipment such as displays, keyboards, mice printers and scanners. The industry excludes sales of smartphones. This report shows the size of the retail market for this product and includes sales from all major retail channels, including specialty stores, general merchandisers and internet retailers.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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