Natural Insight Named Finalist for NVTC Mobile Innovation Award

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Retail Technology Company Nominated As Industry Pioneer Having Significant Impact On Customers in the Marketplace

Natural Insight Workforce Management

We are pleased that Natural Insight has been nominated alongside other leading mobile innovators such as AirWatch.

Natural Insight®, a retail technology company providing a platform for cloud-based workforce management, has been selected as a finalist for Northern Virginia Technology Council’s Mobile Innovation Award. The award finalists are noted for their leadership positions in this innovative and fast-growing sector of technology. Finalists and winners will be celebrated at the NVTC Annual Banquet on October 30, 2013.

“Considering that NVTC is one of the most highly regarded technology organizations in the country, we are pleased that Natural Insight has been nominated alongside other leading mobile innovators such as AirWatch,” said Stefan Midford, President and CEO of Natural Insight.

During an interview on the nomination, company Sales & Marketing executive Matt Howard provided a look at why the Natural Insight mobile solution has gained the attention it has:

Q: Tell us more about Natural Insight’s technology.
Delivered via the cloud with a rich yet simple mobile optimized HTML5 interface, Natural Insight is a workforce management platform loved as much by end-users as it is by IT administrators. Just as Salesforce disrupted the CRM market, and Workday disrupted the ERP market, Natural Insight is delivering new easy-to-implement innovation disrupting the $500 million+ market for WFM in the retail vertical.

Q: How has the market received your solution?
In less than a year, our cloud platform has delivered service to retail workers equipped with more than 500 different types of mobile devices. During the same period, the percentage of mobile traffic on Natural Insight has increased from 17% to 40% -- and soon more than 50% of our traffic will be originating from retail workers equipped with mobile devices. This translates to tens of thousands of unique visits. As smartphones and tablets continue to proliferate into the retail work environment, enterprise customers will insist that cloud-based solutions be fully optimized for any and every type of mobile device and be elegantly designed for end-user satisfaction.

Q: How is Natural Insight unique to clients?
Legacy retail workforce management solutions have been designed to meet corporate IT requirements -- NOT end user requirements. Natural Insight does the exact opposite. We combine persuasive design and gamification into an elegant HTML5 interface that literally makes it easy for in-store employees to do their job. As a result, our retail customers collect better data from in-store employees, leading to better business decisions and improved profit margins.

Q: How is Natural Insight unique to your industry?
Natural Insight gives merchandisers, retailers and product companies an unprecedented ability to create, assign, execute and measure tasks across a vastly distributed workforce -- and with the highest quality results.

The NVTC’s nomination of Natural Insight for mobile innovation comes on the heels of the company announcing record revenues, unprecedented customer growth and the addition of senior executive talent to further scale the business.

About Natural Insight
Natural Insight is a private retail technology company with outstanding user loyalty to the product. Supporting 40,000 skilled retail professionals in more than 70,000 store locations across North America, Natural Insight® is a leading provider of a cloud-based workforce management platform that aligns retailers, merchandisers and product companies with mobile teams in stores. Visit

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