Dairy Queen Franchisees Leverage National Days for Success with SMS Marketing

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Local Dairy Queen Franchisees utilizing local mobile and loyalty marketing expert VIPTextDeals.com’s text messaging campaigns see great achievement on National Cheeseburger Day.

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"The level of service provided from the SMS Masterminds is outstanding!" -Todd Treinen, owner VIPTextDeals.com

Three Dairy Queen locations in Kansas have had success utilizing a mobile and loyalty marketing campaign from local expert and SMS Mastermind licensee VIPTextDeals.com on National Cheeseburger Day, Sept. 18.

The effort was so popular, two locations ran out of product following the rush of customers. One location’s owner even had to stop by to run the grill for a while, as the increased demand made his location understaffed.

The three Dairy Queen locations utilized VIPTextDeals.com’s Loyalty Rewards Kiosk to send a text message, or “broadcast,” to their customer database on National Cheeseburger Day.

The message sent to the 1,482 subscribers opted-in at the time of the broadcast read, “It's National Cheeseburger Day! Sink Your Teeth into .99 Cent Cheeseburgers @ Dairy Queen {STORE LOCATION} until 8pm Tonight/No Limit/Show Text - FWD-2-Friends!”

The highly targeted, aggressive offer resulted in a drastic increase in normal business for all three locations. For example, in the 24 hours following the broadcast, one of these locations saw a 483 percent increase in traffic, bringing in an extra 106 customers out of the 590 subscribers who received it.

Todd Treinen, owner of VIPTextDeals.com, has been working with the three locations since July 30. A licensee of SMS Masterminds, a national mobile and loyalty marketing agency which licenses its technology and software to entrepreneurs around the country, Treinen currently manages multiple merchants in Kansas and Western Missouri, offering SMS deals to loyal consumers and seeing strong redemption rates.

“The level of service provided from the SMS Masterminds is outstanding,” Treinen says. “They continually go above and beyond for their licensees, and allow us to leverage the national network of Masterminds for tools and ideas.”

The SMS Masterminds excel at providing their licensees with an unparalleled level of service and resources. National Days are given up to two weeks before the date on the Masterminds Bloomfire Knowledge Base, which has resources for licensees to utilize with their campaigns for merchants. Providing these National Days early allows ample time for the licensee to contact their merchants in order to come up with relevant and fun offers for loyal customers. These National Days are found through online National Day Calendars.

“The National Days are given to each of our licensees to help them provide useful broadcast ideas,” Masterminds CEO Alex Minicucci says. “We aim to give them everything they could need to provide a valuable service to local merchants, who want to keep their customers coming back through their doors; leveraging the National Days is an important way for merchants to keep offers new, relevant and refreshing.”

For more information about SMS Masterminds services or accomplishments, please visit http://www.SMSMasterminds.com, email info[at]smsmasterminds[dot]com or call us at 877-541-8398.


About SMS Masterminds:
SMS Masterminds is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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Nicole Jacobsen
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