These services deliver a user experience that will keep customers coming back while positioning the business as a knowledgeable resource.
Atlanta, GA (PRWEB) September 30, 2013
The Gervais Group, a leader in the creation and implementation of strategies designed to optimize the business/customer interface using tailored customer relationship management (CRM) practices, is pleased to introduce a new suite of services designed to maximize the opportunities resulting from increasing customer retention. The new suite of services is designed to generate higher customer retention rates while simultaneously increasing revenues by applying CRM-based solutions across the infrastructure of e-commerce websites.
According to numerous studies, the existing customer base of an e-commerce website is a vital asset that when properly optimized, can deliver several benefits over sales efforts that are based on client acquisition. These benefits include:
- A lower cost of retention versus client acquisition – The cost of retaining existing customers is about one-fifth that of acquiring new ones.
- Existing customers are more than twice as likely to buy products as new customers – Consumers who are familiar with a product are more likely to buy the next upgraded version of that product than to switch to an unfamiliar product from a different brand. Examples of this behavior would be customers who purchase new versions of “Word” and new iPhone models.
- Increasing the retention rates of a customer data base can increase profitability by 25% to 125% - Even an incremental increase in the retention of existing customers can deliver substantial improvement the bottom line.
In many cases, e-commerce websites will focus on expanding their number of new customers while ignoring the potential value of the customers who have already purchased products from them. Through the implementation and strategic use of a comprehensive CRM system, an e-commerce business can optimize the results from their existing client base while also initiating customer acquisition initiatives. The CRM-based services introduced by the Gervais Group facilitate the optimization of the data base by providing intelligence on the buying preferences of each customer, thus enabling the business to develop specific customer categories where specific preferences can be addressed via personalized and specific communications, product update notifications, and product specific promotions.
Commenting on the offering of new CRM-based customer retention solutions Jason Gervais, Senior Project Manager of the Gervais Group said, “These services deliver a user experience that will keep customers coming back while positioning the business as a knowledgeable resource.” He added, “Increasing customer retention and optimizing the data-base can add significantly to a business’ bottom line.”
Since being founded in 2001, The Gervais Group has designed tailored strategies to maximize customer retention and optimize opportunities with the existing customer base for e-commerce websites.
Based in Atlanta Ga., The Gervais Group actualizes results-based strategies with a primary objective of growing revenues/profits for its e-commerce clients. For more information, visit http://www.gervaisgroup.com/.