Shiny Ads and The Media Trust Partner to Further Automate the Direct Ad Buying Process

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The combined functionality allows us to take direct advertising orders in a completely automated manner.

New York, NY and McLean, VA (PRWEB) September 30, 2013

Shiny Ads, a premium advertising technology company, and The Media Trust, the leading provider of automated monitoring and transparency solutions, today announced a partnership that integrates Media Scanner into the Shiny Ads platform to automate the process of scanning new ad creative.

Typically, a publisher needs to manually test all advertising creative for malware and other potentially dangerous issues but now, Shiny Ads will automatically notify The Media Trust when there is new creative to be validated and the publisher is alerted if an issue is found. This approach adds additional efficiencies to the premium advertising process including saving time from doing manual quality assurance and also avoiding monetary loss if a malicious ad is displayed on the publisher site. Top media companies such as 24/7 Media are already realizing the benefits of this joint offering.

"Shiny Ads and The Media Trust have each brought many benefits to our direct advertising initiatives at 24/7 Media," said Rob Schneider, Senior Vice President, Corporate Strategy and Platform Development, 24/7 Media. "The combined functionality allows us to take direct advertising orders in a completely automated manner, thus reducing our costs tremendously."

The end-to-end Shiny Ads programmatic direct platform increases efficiencies for publishers and advertisers by streamlining the process of buying and selling guaranteed inventory. Through direct integration into publishers’ ad servers, the programmatic direct platform automates the entire ad buying process to speed time-to-market and decrease costs while generating net new revenues.

"Shiny Ads is always looking for like-minded ad-tech companies that work exclusively with direct sold inventory so we can offer more value to our common top tier publishers," said Roy Pereira, Founder and CEO of Shiny Ads. "This integration demonstrates how we are once again leading the industry by introducing innovations that make the direct ad buying process more efficient. We are proud to be partnering with The Media Trust so our customers can realize additional benefits."

The Media Trust’s Media Scanner services provide creative quality assurance, malware detection and data security. By working with hundreds of companies across the entire desktop and mobile ad ecosystems The Media Trust has developed the world’s largest malvertising monitoring network.

"While our customers understand the need to scan their creative for potential issues, they have always wanted the process to be automated," said Alex Calic, Chief Revenue Office of The Media Trust. "With the automated Shiny Ads platform, our common publisher customers will now have their ad tags automatically scanned and paused in real-time if there is an issue, adding new efficiencies to the direct ad sales process."

About The Media Trust

The Media Trust provides client-side automation and monitoring services for online and mobile ad ops organizations across the entire advertising technology ecosystem. Our ad creative quality assurance, audience tracking transparency and malvertising monitoring services are used by hundreds of clients across the entire desktop and mobile ad ecosystems including over half of comScore’s top 20 Media Metrix Multi-Platform properties. Please visit http://www.themediatrust.com to learn more.

About Shiny Ads

Shiny Ads provides an end-to-end programmatic direct advertising platform that automates the buying and selling of premium guaranteed inventory to decrease costs and speed time-to-market. The white-label Shiny Ads platform is integrated with the most industry-leading ad servers so publishers can guarantee impressions and control pricing and packaging to generate net new revenue. At the same time, it enables agencies and advertisers to purchase guaranteed inventory more efficiently on brand safe sites. The award-winning Shiny Ads works with leading publishers, including AdWeek, Business Insider, CBS Interactive, Internet Brands, Match.com and others. Visit http://www.shinyads.com.

Press Contact:
Roy Pereira                    
Founder and CEO of Shiny Ads    
416-800-7340                
pr(at)shinyads(dot)com             

Alex Calic
Chief Revenue Officer of The Media Trust
703-893-0325
alex(at)themediatrust(dot)com

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