The most successful social media and native advertising campaigns engage emotionally with consumers. We are finding visual engagement drives better results.
San Francisco, California (PRWEB) September 30, 2013
Just in time for holiday campaigns, content and social media agency, Clever Girls Collective, today unveiled a new line of visual products that improve social engagement across a variety of social media platforms. Ranging from Instagram photo challenges to Instagram and Pinterest amplification, Clever Girls Collective’s new products have already generated results for major brands as they prepare for the holiday shopping rush.
"The most successful social media and native advertising campaigns engage emotionally with consumers. We are finding visual engagement drives better results," said Stefania Pomponi, Founder, President and Chief Evangelist at Clever Girls Collective. "Brands can tell a better story by connecting with consumers through images in an authentic way."
Clever Girls Collective is currently running a number of visual campaigns for national brands and recently ran a successful campaign with the CALIFORNIA ASSOCIATION OF REALTORS®. The campaign engaged consumers with authentic, branded content that drove consumers to their website, Facebook, Instagram and Twitter pages. As a result the CALIFORNIA ASSOCIATION OF REALTORS saw more than 2.6 million social impressions.
"Working with Clever Girls Collective was a targeted and engaging way to extend our consumer campaign on Pinterest and Instagram, as well as connect with California bloggers and their readers," said Anne Framroze, Vice President, Marketing and Communication, for the CALIFORNIA ASSOCIATION OF REALTORS. "Overall, the partnership yielded great stories from consumers that extended our campaign in social."
The new Clever Girls Collective visual product line includes:
- Instagram Storytelling - Influential Instagrammers tell a visual "story" through photos, with brand, product or messaging as the focal point. Posts feature unique hashtags and brand urls.
- Pinterest Storytelling - Influential Pinners build a branded, visual "story" through Pins, in support of brand messaging or directly from a brand’s website.
- Instagram "Photo-A-Day" Challenge - Compelling photo-a-day contests sponsored by brands, open to Clever Girls Collective members, their readers and anyone on Instagram. Contests generate thousands of branded images.
- Pinterest "Pin-A-Day" & "Pin It To Win It" Contests – Fun, brand-themed challenges that engage influential Pinners, their followers and anyone on Pinterest. Contests generate thousands of campaign Pins.
- Pinterest & Instagram As Social Amplification – Clever Girls Collective bloggers integrate blog content with visual content, cross-posting images to and from Pinterest and/or Instagram, for truly cross-channel promotion of native content.
Pricing and Availability
The Clever Girls Collective’s visual products are now available. Pricing varies on the scope of the project and can be determined by contacting Clever Girls Collective. Clever Girls suggests that marketers plan their visual campaigns now for distribution prior, and during, the holidays.
About Clever Girls Collective
Clever Girls Collective, Inc. is a content and social media agency that connects brands with a vetted network of over 6,000 women bloggers, reaching more than 60 million unique visitors per month. Their product suite and proprietary technology platform create authentic and compelling user-generated content and native advertising for brands across all social media outlets. Clever Girls Collective’s campaigns are scalable, measurable, and drive results. Female founded and run since 2009, Clever Girls Collective is based in the San Francisco Bay Area and can be found at CleverGirlsCollective.com or via Twitter, Facebook, Pinterest, Instagram @CleverGirlsColl.