A little piece of Times Square.
St. Louis, MO (PRWEB) September 30, 2013
With September nearing an end, Anchor Communications and RBX Media are gearing up for the much anticipated launch of the Gateway Display for The Renaissance St. Louis Airport Hotel. The 47 by 25 foot display is installed on the side of the building and will be officially be powered up on September 27th.
In addition to its massive size, the Gateway Display also presents a premium quality, high definition video, making it clearly visible to drivers and airport traffic alike. With only one other display of its kind in St. Louis, and located on the side of the Renaissance Hotel in the heart of St. Louis, this display creates a very special and unique opportunity for companies and brands that partner with the Renaissance hotel to market to a very wide audience.
In the past year, Lambert airport saw an average of 7,116 passenger departures along with almost 3.9 million total passengers so far this year. Along with the thousands of travelers passing through the airport, the video merchandiser also sits in direct view of the thousands of vehicles that travel I-70 on a daily basis. For drivers, the display has a 60 second read time and will generate 712,365 eyes on impressions (EOI). Note that this is the number of people who actually notice the display, not just the number of people passing by.
Anchor Communications is the local representative of the Gateway Display and will be responsible for facilitating experiential partnerships between interested organizations and the St. Louis Renaissance Hotel. Anchor has been representing marketers and advertisers and placing their ads in and around St. Louis for over 20 years. "It is bigger and brighter than I ever imagined,” commented TJ Kirgin, CEO of Anchor Communications, “This sign is epic, a little piece of Times Square here to welcome people to St. Louis and brighten up the entrance to our great city."
The Renaissance St. Louis Airport Hotel has been a St. Louis landmark for years, and they are very excited to be adding a new digital landmark to a building that is already a huge part of the St. Louis area. The Renaissance Hotel is a magnificent 12-floor building with 37,000 square feet of meeting space. Companies such as Boeing, Emerson Electric, and Express Scripts have held meetings in several of the hotel’s 28 available meeting rooms.
Today, Anchor Communications still does media planning and buying, though the majority of their work is in inbound marketing. This includes SEO, online PR, email marketing, web design and development, and social networking. Located on Historic Main Street in downtown St. Charles, MO, Anchor focuses on strategies that brings leads to clients, strategies that nurture those leads into customers, and methods that delight those customers so that they become lifelong advocates.