Jumpfactor Provides Analysis of Google’s September 2013 “Hummingbird” Update With Content Marketing and SEO Content Perspective

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Google’s recent massive algorithm overhaul affected over 90% of search queries. Jumpfactor provides an analysis of how this update affects business sites and how content marketing and SEO content strategies should be augmented to maximize results.

professional services marketing

professional services marketing

People conducting voice searches speak to the search engine using sentences,as if it’s a person, as opposed to short hand phrases which are used when interacting through a keyboard device.

Google’s recent September 2013 algorithm update, was a major overhaul of the search engine and focuses on creating a more ‘semantic web’ which understands user search ‘intent’ more than prior. With the advent of greater voice based searches being conducted, this essentially creates a much smarter search engine which can decipher intent to a greater degree and return results which are more in line with user intent. Jumpfactor’s analysis indicates that the seo content marketing methodology of today will need to shift even more towards complete user focused writing while minimizing “gaming” tactics or “seo keyword” tactics which so many SEO firms employ today.

“Voice based search changes the SEO keyword paradigm, since more full phrases or sentences are typically used,” states Director of Search at Jumpfactor. “People conducting voice searches speak to the search engine using sentences, as if it’s a person, as opposed to short hand phrases which are used when interacting through a keyboard device. This will change the metrics for such SEO indicators as keyword density; likewise keyword volumes will change and become more diffusely spread across a larger spectrum of phrases since people speak in much greater permutations and combinations of words than they type.”

The days of being able to target very obvious short 'keywords' are over, and a more holistic approach of having deep and thorough content which discusses topics in detail, coupled with high quality social indicators and references, is the way of the future. Companies leveraging such a methodology within their content marketing and seo content strategies will gain benefit faster. Once again, this shift presents an opportunity for early adopters to gain market share by partnering with quality SEO agencies. Jumpfactor’s focus on helping Professional Service firms and technology firms, provides these end businesses with even greater opportunity since the need for domain expertise and deep content requires writers with domain experience.

“The days of do-it-all digital marketing agencies catering to all market verticals are numbered. Specialization is the key to being able to deliver quality content and high powered results for clients," states are client services manager at Jumpfactor. "Agencies embracing this concept will leap forward, while those who do not will be left behind.”

To see how your firm can leverage this new algorithm change for higher marketing ROI, get in touch with a Jumpfactor consultant today for a free 20 minute strategy consultation. Call 855.529.5867 or visit our SEO content marketing page here.

About Jumpfactor

Jumpfactor is an award winning full service Inbound Marketing Agency specialized in Professional Services Marketing for Service and Technology firms. The agency's services include branding, search engine optimization, content marketing, social media marketing, and marketing automation services. Jumpfactor has physical offices in Canada, and the USA. The agency has won awards for best in class Enterprise SEO and Marketing Automation.

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since: 11/2012
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