Shazam, Viggle, ESPN, NBCUniversal and CBS Interactive Meet to Discuss How Mobile is the Future of TV

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Mobile’s impact on traditional TV has been felt for a while, however 2013 has brought a surge of activity in the relationship between the two platforms. Due to this heightened momentum, mobile giants Shazam, Viggle, ESPN, CBS Interactive and NBCUniversal plan to meet at the Open Mobile Summit this November (12-14) in San Francisco.

Mobile has the power to bring people back into what they’re watching , providing them with a richer experience around the TV shows they love.

With a barrage of digital viewing options for regular TV programs as well types of content accessible to the viewer, mobile is now moulding where and when consumers digest their top TV shows. Equally, mobile is creating opportunities for a deeper level of engagement between the viewer and the television program, as marked by the launch of Google’s Chromecast and new services from Twitter for advertisers.

The future of TV is entwined with the future of mobile. Once brands figure out how to integrate services fully between the TV and mobile, things will start to get very exciting. The growth of Shazam and Viggle in the past couple of years reflects the growing interest consumers have in extending their traditional TV viewing experiences using mobile.

Rich Riley CEO of Shazam commented in an interview with Open Mobile Media: “Mobile has the power to bring people back into what they’re watching , providing them with a richer experience around the TV shows they love.”

To help shed light on how the evolution of the TV and mobile ecosystems will present new opportunities and cause fluxes in ad budget spends, the Open Mobile Summit has brought together the power players of the emerging mobile TV ecosystem including:

  • Rich Riley, CEO, Shazam
  • Robert F.X. Sillerman, CEO, Viggle
  • Rob Gelick, SVP Digital Platform, CBS Interactive
  • Jesse Redniss, SVP Digital, NBCUniversal
  • Ryan Spoon, SVP Product Development, ESPN

Together these innovators will shed light on how things are changing in their industries and where to spend budgets in the future when it comes to mobile and TV advertising.

These executives and 80+ other mobile expert speakers will come together at the Open Mobile Summit on Nov 12-14th at the Parc 55 Hotel, San Fransisco.

Senior level executives will come to learn about the future of the ever shifting mobile ecosystem and understand which traditional ecosystems are being disrupted by mobile to develop their product designs for 2014 and beyond.

The 6th annual Open Mobile Summit takes place November 12-14 at the Parc 55 Hotel in San Francisco. The conference is set to sell out again this year. The full agenda and speaker line-up can be found on the website, http://www.openmobilemedia.com/san-francisco.

Register for the Open Mobile Summit Appcelerate before October 18th and save $100 on your conference pass: https://secure.firstconf.com/openmobilemedia/san-francisco/register.php.

About Open Mobile Media Ltd.

Open Mobile Media is a registered company in England and Wales – Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK. The company specializes in providing business intelligence to business leaders across the converging mobile, Internet, media and high tech spaces. http://www.openmobilesummit.com

Contacts

Open Mobile Summit

Event Contact:
Emily Savage
Strategic Director
Open Mobile Media
esavage(at)openmobilemedia(dot)com

Media and Press Contact:
Zsofia Kulcsar
Marketing Director
zkulcsar(at)openmobilemedia(dot)com

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Emily Savage
Open Mobile Media
+44 20 7375 7532 7532
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