Absolute Digital Media Explores Google “Hummingbird” Algorithm

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Renowned for their dedication to the industry, the online marketing specialists at Absolute Digital Media have taken a closer look at Google’s new algorithm, the Hummingbird.

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The name was derived from the algorithm’s “precise and fast” nature, which is said to affect as much as 90% of searches worldwide.

It was reported by Search Engine Land on September 26th that the name was derived from the algorithm’s “precise and fast” nature, which is said to affect as much as 90% of searches worldwide, according to Google’s Senior Vice President of Search, Amit Singhai. Although Hummingbird was only announced recently, Google claims it has been using the new algorithm, described by Singhai as the most dramatic algorithm change since 2001, for the past month.

The update is designed to provide more accurate results for web users who submit natural prose questions. Through paying closer attention to each individual word in a query, the results returned should be more relevant and accurate for the overall search. Described as “conversational search”, the update is claimed to be a “new engine built on existing and new parts, organised in a way to especially serve the search demands of today.”

Closely pursuing all updates and developments with the search engine marketing sector, Absolute Digital Media were keen to delve further into the potential impact of Google’s Hummingbird. Following other significant algorithm changes such as Penguin and Panda, a representative from the team reflects on how this update compares to those before it.

“What’s different about Hummingbird is that it is more than just an algorithm update, it’s a new algorithm, although it does follow many of the same principles as before. Probably the most interesting thing about it is that it was introduced a whole month ago without people noticing. Based on this, I wouldn’t expect it to have a dramatic impact on most websites’ rankings, although some companies that focus on providing a user friendly experience may benefit when it comes to longer and more complicated searches. It may also be useful to smaller companies with niche products or services.”

The team at Absolute Digital Media look forward to reviewing the effects of Hummingbird in the future.

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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Ben Austin
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