Daytona Beach, FL (PRWEB) September 30, 2013
As a BBB accredited Business, Strategic Power fulfills its promise to spark profits in small businesses. Despite this amazing claim, it maintains an A+ rating for the quality of its marketing tips. Betsy Kruger, the owner of Strategic Power, states, "Our customers trust our marketing tips. Our BBB Accreditation gives our customers confidence in our ethical conduct."
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Dr. Betsy Kruger is a professional speaker, business coach, and published author. She guides entrepreneurs to grow their profits with the 80/20 rule. Scientists confirm that the top 20% of customers will generate 80% of the profits. The 80/20 rule predicts that key customers will be 16 times more profitable than other customers.
Focusing on these key customers will multiply profits. Dr. Kruger advocates using the 80/20 rule to maximize the results of marketing strategies. She recommends describing, delighting, and duplicating the top 20% of the customers. For example, offer products and services that delight key customers, promote with empathy for them; and reward key customers, not complainers.
Wise entrepreneurs focus on these key customers and target similar prospects. Since key prospects usually want the same products and services, they easily become highly profitable new customers. A business increases its profits when more profitable customers replace less profitable customers.
Aesop's fables inspire entrepreneurs to focus their marketing strategies on these key customers. For example, a fable about a lioness and a vixen conveys that “quality, not quantity counts.” This rule is the foundation of Kruger's upcoming book, “Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs.”
All twelve of Aesop’s Rules are posted on her website, BetsyKruger.com. Kruger Aesop’s fables inspire entrepreneurs to create action plans for their business.
Kruger is a published author. Business Expert Press published “Top Market Strategy: Applying the 80/20 Rule” in 2011. Marketing professors around the world are adopting her book for their marketing classes. Barry Silverstein praises her college supplement as a “profit-generating tool.”
In summary, BetsyKruger.com provides marketing tips to entrepreneurs and small business owners. Her upcoming book, "Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs" coaches them to create action plans that will spark their profits.
Dr. Betsy Kruger – speaker, coach and author – is the founder of Strategic Power, an A+ rated company with the Better Business Bureau. She has over fifteen years of experience in leading marketing research projects for a variety of corporate clients. Betsy has taught marketing for over ten years at the Thunderbird School of Global Management and other business schools.
She has coached thousands of start-up entrepreneurs to be successful. Her coaching, writing, and speaking are helping entrepreneurs around the world. Betsy has been a guest on many syndicated radio shows. She will gladly customize her ideas for your audience. Please contact Betsy Kruger directly for media interviews, speeches, and articles.