With a 92% Male Demographic, WatchMojo's Audience Watched a Record 43M Streams in September on YouTube

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A month after breaking into the top 50 chart of largest YouTube channels, WatchMojo sets a new record, fueled by the male 18-34 demographic.

WatchMojo - the 50th largest YouTube partner channel - closed out the third quarter with nearly 43 million views in September, setting a new record for monthly views on YouTube by edging out August's previous record mark of 42.6 million, setting a new single-day record on YouTube with 1,935,973 views on September 29. The company has grown its monthly views by 750% year-over-year.

During September, WatchMojo crossed the 800,000 subscriber mark, finishing the month with 840,000 subscribers, up from 100,000 at the beginning of the year; thus making it one of the fastest growing YouTube channels in the world. The company is on pace to cross 1 million subscribers in November 2013.

WatchMojo's growth is fueled by the ever-elusive, highly sought-after male 18-34 demographic. Of WatchMojo's massive audience on YouTube, 83.2% are men. Amongst its subscribers, a whopping 92.5% are men. Of those, 78.2% fall in the desired 18-34 that marketers covet. That's the audience that is turning off television and embracing the Web in general, and YouTube specifically when it comes to video. Over the past two years, YouTube has become ground zero in the video advertising space, with venture capitalists, Bertelsmann, Comcast, Time Warner, DreamWorks, and Google itself investing or acquiring YouTube-centric producers. This activity has been fueled by advertising spending on YouTube, which was pegged at $4 billion globally. The U.S. video ad market is forecasted to more than double to $9.06 billion in 2017 from $4.14 billion, according to researcher eMarketer Inc.

"Having worked in the men's market since 2000 and the video space since 2006, it should come as no surprise that our content is appealing to men on both an emotional and intellectual level," states CEO Ashkan Karbasfrooshan. Launched in 2006 with a mission to inform and entertain both male and female audiences, the company has gravitated towards a passionate core of young males that are watching - binge viewing, in fact - massive amounts of videos on the company's YouTube channel. In September, nearly 215 minutes of content was consumed on WatchMojo's YouTube channel.

Outside of YouTube, its catalog of high-quality informational and entertaining video clips are licensed by various media companies and academic organizations. Since 2012, the company's focused increasingly on YouTube, undergoing a period of hyper-growth, with its popularity exploding as audiences embrace its mix of biographies, profiles, origins, guides and Top 10 lists in record numbers.

WatchMojo is a pure-play video content company that has generated upwards of 1.8 billion all-time views. It's also become a global multimedia company reaching 75 million consumers online, mobile, over-the-top connected devices, out-of-home and in the hallowed walls of academic where teachers, students and educational publishers. It has millions of viewers in multiple markets, with the US accounting for over 50% of its audience.

"With nearly 8 years of operations, we understand video content production and distribution better than most, and having launched our Video Suggestion Tool in April, we're predicting demand for specific topics and building an audience for our videos before they're even released," concludes Karbasfrooshan.

About WatchMojo

WatchMojo informs and entertains through video by covering the people, places and trends that have shaped history.

The company’s catalogue of 8,000 videos has generated 1.7 billion cumulative video views online since 2006. Each month, the company reaches over 75 million consumers.

In 2012, Digiday picked WatchMojo as one of three finalists, alongside CBS and HBO, in the Best Entertainment category at the Digiday Video Awards. Marketing Magazine named WatchMojo one of Canada’s Digital Media Companies to Watch in its September 2011 issue. Ernst & Young nominated Ashkan Karbasfrooshan for Entrepreneur of the Year in its 2012 media category.

WatchMojo is profitable, privately-held and based in Montreal, Canada.

Learn more on http://www.WatchMojo.com.

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Ashkan Karbasfrooshan
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