Camille La Vie & Group USA Launch the Camille Glam Club for Exclusive First Looks and Fashion Sneak Peeks

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Text BEGLAM to 51515 by October 21st, 2013 to receive insider shopping perks and first looks on new fashion collections as a “VIP Society” member.


TEXT BEGLAM TO 51515 for shopping deals and first looks

Our Camille Glam Club has been a great success in connecting our brand to our customers on a consistent basis with fresh and inspiring content related to the hottest trends.

In an effort to build their mobile database and connect with their customers, Camille La Vie & Group USA launched a mobile marketing campaign in the Summer of 2013. Used as a “personal style portal” in communicating the hottest trends of the season, the Camille Glam Club offers its VIP Society members sneak peeks on styles (such as pre-Prom looks) before they hit the store racks, as well as a behind-the-scenes glimpse into the retailer’s own fashion world and what goes on before the dresses are showcased in stores, on the website and in the catalogs. And with the Spring 2014 fashion shows drawing a close, the retailer makes it their mission to translate what’s on the catwalk into their stores with highly coveted trends in varying dress styles and shapes that are fit for every woman’s personal look, and then communicating these inspirational looks via mobile.

The current hot trend of the moment is focused on sheer illusion. With its highly adaptable fabric, the illusion dress can take on seemlingly endless forms and can be combined with a dazzling range of intricate beadwork and embellishments. With its streamlined and alluring detail, the illusion style can create a sleek palette along one’s neckline and/or back. And by mixing in bedazzled hints of jewels or intertwining sequins, this delicate fabric creates the impression of one’s skin being dipped in a multifaceted array of luxurious shimmer and sparkle. And while the illusion combined with beadwork can have stunning effects along the torso area of the dress, this fabric can also be used in creating a wispy, ethereal effect on the dress’ waist and hemlines. Camille La Vie & Group USA houses several dresses that puts these details into play. For those opting for an illusion long dress, especially for Prom 2014, the retailer carries an array of looks with beaded illusion cleo necklines, illusion bodices and light-weight high-low dresses with fluttery tiers along the skirt, sequin evening gowns with flaired, trumpet silhouettes in illusion combined with taffeta and many more. Recent celebrities who stepped out in pure illusion style include Emily VanCamp who wore a J. Mendel dress to the Emmy Awards, Hayden Panetteire who showcased her Marchesa evening gown with one-shoulder illusion ensemble and Emmy Rossum who came out in a midnight shimmering A-line illusion dress by Carolina Herrera.

By simply texting the words “BEGLAM” to 51515, participants will receive insider news and be ahead of the game on these must-know trends, what’s arriving soon and how to style these looks well before they make their official debut. In addition to texting in, participants will also be automatically entered for the chance to win an Apple iPad. For any assistance, new members can text “HELP” to 5151. They will receive up to six text messages per month, with message and data rates applying. And if they wish to stop receiving messages from Camille La Vie & Group USA, they must text “STOP” to cancel.

President of Camille La Vie & Group USA, Denise Viotti says, “Our Camille Glam Club has been a great success in connecting our brand to our customers on a consistent basis with fresh and inspiring content related to the hottest trends. It has always been our company’s mission to seek fun and engaging new outlets in an effort to build a stronger relationship with our customers and exclusive VIP Society Members.”
For more information and official rules, prospective entrants can visit

About Camille La Vie & Group USA
Camille La Vie & Group USA is a one stop boutique to all things party dress chic in prom dresses, homecoming dresses, wedding dresses, social separates, day into evening dress styles, bridal, formal accessories, jewelry and shoes. They offer one of the most extensive and stylish collections of special occasion dresses that can be found under one fabulous roof! Since its inception in 1985, the company’s motto of “to provide customers with the latest dress fashions at an affordable price” has made them a leading retailer in virtually all categories. To date, Camille La Vie & Group USA has expanded to a total of 24 stores nationwide.

In select Camille La Vie & Group USA stores, customers will discover a collection of bridal apparel including wedding dresses, bridesmaid dresses, flower girl dresses, mother of the bride dresses and guest of wedding dresses. Camille La Vie & Group USA also provides bridal alteration and consulting services. So whether your style is classic and elegant or modern and chic, Camille La Vie & Group USA will outfit stylish women of all types without breaking their bank!

If you’re in a committed search to score a certain dress style, Camille La Vie & Group USA is your one-stop source for all things pretty – from on-trend high to low dresses, mirror stone and chunky beaded bodices, bright and bold hues, florals and animal prints, handkerchief, godet and trumpet hemlines, subtle detailing or all over sequins, one shoulder, crisscross back or cut out silhouettes to cascading ruffles and fun, frilly poof A-line skirts in tulle, Camille La Vie & Group USA’s fashion styles are seemingly endless! And the options do not just stop there. Follow Camille La Vie on Twitter at @camillelavie.

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Lauren Bento