West Palm Beach, Florida (PRWEB) September 30, 2013
In a move that is set to diversify their product offerings Cristia Medical Supply, Inc. has recently announced plans to expand their homecare product line. This is in response to a growing demand for homecare medical products and is in line with the company’s commitment to customer satisfaction.
According to the company’s GE, Jonathan Anderson, “The move has been necessitated by the fact that the market has witnessed a significant shift towards homecare products such as ostomy, incontinence, respiratory, mobility and other medical products that are commonly found in the home,” this rising demand has been met with an increased production of homecare products by manufacturing companies, something that will benefit both the distributors and the customers.
From a purely economic stand point, there is no denying that line extension is the key towards building sales and setting the company on a path of profitability. However with regards to the medical supply industry, there is more than meets the eye. Here companies realize that they play a greater role in the provision of healthcare and thus must strike a balance between profitability and customer satisfaction, as such they are required to stock medical supplies that have the greatest impact in terms of promoting overall healthcare.
Extending their product line will help Cristia Medical Supply, Inc. to diversify risk in a manner that will capitalize on its already established reputation while at the same time driving profits towards other areas of the business. This is attributed to the fact that an expanded product line has the ability to attract new customers that have different which will help the company compete in new markets.
According to a report by industry analysts the Homecare market is expected to hit an all time high of $372 billion by the year 2015. This report bases its conclusions on the fact that diseases that necessitate acute care such as heart problems, arthritis, diabetes, and Alzheimer’s are on the rise. This has led to a greater demand of homecare products, presenting an opportunity for growth of the homecare industry. Cristia Medical Supply, Inc. has said that they intend to capitalize on this growth in a number of ways starting with extending their line of homecare products to include ostomy products, incontinent supplies, respiratory products, diabetic supplies and many others in the near future.
Cristia Medical Supply Inc is a leading distributor of medical supplies, and medical equipment products. The company mainly works with hospitals, nursing homes, rehab facilities, the VA, schools, and many other institutions. They offer customers a low price guarantee, and very fast shipping. These qualities have enabled the company to continue to see steady growth over the years.