Big Data Market in Customer Relationship Management (CRM) Industry - Global Industry Share, Size, Trends, Analysis, Growth and Opportunity Research Report

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Aug 14, 2013, 04:15 ET

Albany, New York (PRWEB) August 14, 2013 -- Customer Relationship Management (CRM) is a model of managing relationship and interaction between company and customer. This includes using technology for organizing, automating, and synchronizing all customer-related information like sales, marketing, services, support and more.

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Big Data represents more than just a collection of data sets that form a large quantity of data, which is difficult to process using traditional data processing applications. Big Data also represents a big business opportunity; it is poised to do more than just improve CRM. Big Data and related analytics systems and processes are poised to revolutionize customer-provider relationships, interactions and even business models.

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This report evaluates the utilization of Big Data and analytics to optimize and transform customer relationship management (CRM) systems, processes, and procedures. The report includes case-studies for CRM systems that are employing Big Data. The provides analysis of companies providing Big Data solutions for CRM systems. The report also provides a view into the future of Big Data in CRM including challenges, opportunities and outlook.

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Report Benefits

    Identify Big Data vendors to CRM
    Understand the role of Big Data in CRM
    Understand the challenges of Big Data in CRM
    Identify CRM companies employing Big Data solutions
    Understand CRM improvements from Big Data solutions
    Gain insights into the future of CRM with Big Data and analytics

Companies in Report:

    Avanade
    Cegedim
    Ecenta
    Hexware
    IBM
    MetaSoftTech Solutions
    Microsoft
    Oracle
    SalesLogix
    WorkDigital
    Zoho

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Target Audience:

    Big Data companies
    CRM systems developers
    Governmental organizations
    Telecommunications companies
    Analytics and data reporting companies
    Data storage and processing companies
    Research and development organizations
    Cloud infrastructure and service providers
    Wireless and online CRM application developers
    Retail and wholesale products and services companies

Table of Contents:

EXECUTIVE SUMMARY5

INTRODUCTION6
WHAT IS BIG DATA?6
Volume7
Variety 7
Velocity7

BIG DATA CATEGORIES7
Structured Big Data 7
Un-structured data 7
Semi-structured data7
DATA MINING 8
Data mining techniques8
DATA WAREHOUSING 8

IMPORTANCE OF BIG DATA 9
Pattern Discovery9
Decision Making 9
Process Invention10
Increasing Revenue10

BIG DATA GROWTH DRIVERS 10
Awareness 10
Software10
Services 10
Investment10

BIG DATA CHALLENGES 10
Data Challenges11
Process Challenges 11
Management Challenges12

BIG DATA TECHNOLOGY 12
Sensors12
Computer networks12
Data storage 12
Cluster computer systems 12
Cloud computing facilities13
Data analysis algorithms13

OVERVIEW OF CRM SYSTEMS14

WHAT IS CRM?14

BENEFITS OF CRM15
Strong Focus on Customer 15
Complete View of Customer Information15
Discovering Potential16
Realistic Market Potential16

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