Redwood City, CA (PRWEB) August 29, 2013
Adello, a leading European programmatic media-buying platform for mobile advertising, merges with HStreaming, an award-winning Big Data company to disrupt the mobile advertising space with breakthrough technology.
"Mobile advertising is underserved since know-how from online advertising does not apply. Mobile advertising players that want to programmatically bid need to build and continuously update fingerprints of over 1 billion devices in real time while adhering to strict privacy laws. The winners will differentiate through superior technology," says Manuel P. Nappo, Head of Digital Management from the University of Applied Sciences in Zürich.
And this is exactly at what the combined company excels. For many years, scientists tried to overcome a trade-off between the ability to analyze Petabytes of data and the requirement to compute analytics in few milliseconds. HStreaming was born out of a patented technological breakthrough that is now basis to disrupt programmatic buying with unprecedented targeting accuracy. The company received numerous awards for its technology like Gartner’s "Cool Vendor in Infrastructure and Big Data for 2012" or CRN’s "Big Data 100".
"We are excited to have a unique technology and 100 years of mobile expertise under one roof. We have been working with HStreaming for many months and knew that real-time machine learning can bring advertising to a totally new level. The technology is so powerful that we update our targeting strategies 100,000 times a second which gives our customers unprecedented performance," says Mark Forster, CEO and founder of Adello.
The clients agree: "Adello allows us to save 30% vs. our previous campaigns while targeting the right audience," says Cornelia Rutishauser, Head of Marketing at EMI Music Switzerland.
"This is the next-generation of mobile advertising," says Volkmar Uhlig, PhD, CTO and Big Data visionary. "We are not only level setting mobile and online advertising with capabilities like frequency capping and re-targeting but are also bringing new capabilities like self-optimizing temporal and spatial targeting."
The merged company will operate under its commercially successful Adello brand with operations in the US, UK, Switzerland, Germany, Poland, Austria, and Hungary.