CINTEP CEO Nick Christy Calls On Innovators And Entrepreneurs To Join 2013 Green Challenge

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CEO of CINTEP Nick Christy recently urged fellow entrepreneurs to send in their submissions to the 2013 Postcode Lottery Green Challenge, the biggest international competition for sustainable business plans.

This year’s Green Challenge Final will be held on 16th September 2013 in Amsterdam where Sir Richard Branson will chair the Jury.

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Nick Christy, the CEO of CINTEP, maker of the world’s most efficient eco showers, is reminding fellow entrepreneurs and business leaders that there is less than a month left to submit their entries to this year’s Postcode Lottery Green Challenge. The annual international business plan competition is open to startups with solid programs to bring in their sustainable products and services to market. The deadline for submitting business plans to the Green Challenge website is on July 17.

Christy believes that having more companies in the competition is an effective way to highlight the pivotal role of private business in helping save the earth’s natural resources. The support and funding given to winners is also a significant factor in helping advance valuable, creative and innovative green ideas that can make a positive impact to global development and the protection of the environment.

This year’s Green Challenge Final will be held on 16th September 2013 in Amsterdam where Sir Richard Branson will chair the Jury.

Christy can personally attest to the financial and networking benefits of joining the Green Challenge. In 2011, his pitch for producing a s ustainable, state-of-the art, and water- and energy-efficient power shower won first place. He received €500,000 as prize money, which he said helped put him and his team “in a position to devote ourselves full-time to getting this shower on the market.”

The winning product, invented in 2005 by Peter Brewin, co-founder of CINTEP, was lauded for its ability to slash water and energy consumption by a very significant 70 percent, without compromising the comfort and convenience of the user. The innovative shower features an automatic system of collecting, cleaning, filtering and pasteurising used water, helping households save 20,000 to 40,000 gallons per year. Tagged as “showers that do more with less,” CINTEP water saving showers also help reduce energy consumption. The clean, re-circulated water remains warm, reducing the need for much heating, and will never run cold regardless of frequency of use.

Since the 2011 Green Challenge, co-founders Christy and Brewin with their team have further worked towards wider exposure and more support as they took other opportunities to join international trade exhibitions, participate in global business and environment summits, implement marketing strategies and further pursue product development projects. All these developments are expected to bring CINTEP closer to their mission of saving one billion litres of water by the end of 2016, which would need them to see at least 2,500 showers; and to save one million tons of CO2 by the end of 2020 for 100,000 showers installed.

CINTEP’s call for more submissions to the Green Challenge – and their campaign for more corporate contribution to social and environmental well-being in general – mirrors some of the primary targets of the United Nations 2015 Millennium Development Goals, which include water and sanitation for all. As CINTEP continues to gain more potential customers, partners and distributors who were impressed with the creativity, sustainability and business viability of their product, the team sees this as proof that consumers today put their trust on enlightened, socially responsible brands.

As they gain scale and speed, CINTEP is a fast emerging model to other entrepreneurs who believe that having the commitment and awareness to take greener initiatives is a great strategy for contributing to the community, and for ensuring business success as well.

To know more about how a revolutionary product is helping change the world, one shower at a time, readers are invited to visit the CINTEP website.

Entrepreneurs who would like to win the €500,000 first prize and get to meet Sir Richard Branson should visit and complete the entry form before 17th July.

Postcode Lottery Green Challenge website,
“Business Leaders Committed to Support Global Priorities as UN Works to Set Post-2015 Agenda,” 18 June 2013,

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