Wise Business Plans Announces New Plan to Help Creative Entrepreneurs

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There's a misconception in the general public that being artistically talented automatically translates into success. But from rock stars to fashion designers and urban artists, a lack of preplanning is often what brings a promising career tumbling down.

Creative Entrepreneurship

Creative Entrepreneurs

Creative expression is about communication, and people have to see your work to get your message.

"People think being 'artsy' confers some kind of magical power to succeed on people with talent," said Joe Ferriolo, president of Wise Business Plans, which helps companies of all sizes create custom business plans. "But nothing could be further from the truth. Being successful in a creative field, where achievement is often subjective and competition is fierce, takes hard work and some very solid business planning."

Creative people often think of themselves as artists and miss out on being entrepreneurs, even when they create marketable goods or provide services they want to charge for.

"People used to think making money off of your art or your talent was 'selling out,' but most of today's creative community understands the value of seeing and being seen," said Ferriolo. "Creative expression is about communication, and people have to see your work to get your message."

A good business plan includes a well-thought-out marketing strategy, and that's something everyone in a creative field should have and understand, he said.

"It's just another way of sharing your vision with other people. Your work is your brand. We help our creative clients leverage that brand in a way that draws viewers -- and investors -- to their work."

At the heart of things, said Ferriolo, all business ventures are someone's creativity at work.

"The best concepts arise from ideas and thought-processes that are new and exciting. Putting together a successful business can be a bit like sculpting: Get the form right, then add your touches of brilliant on top of a strong framework."

Wise Business Plans (http://www.wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.

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