Innovative Experiences Nonexistent for Most Businesses, White Paper Reveals

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Dimensional Innovations (DI) recently launched a white paper report that reveals the lack of real innovation in the workplace and offers ways to create a culture of change at any organization.

View of a page from the DI Innovation White Paper

DI Innovation White Paper

Every business is trying to create additional value for their clients and their shareholders. It is a given for ensuring you stay relevant.

While 66 percent of companies claim to have launched an innovative customer experience in the last 12 months, according to a Forrester Research survey, only eight percent of these companies received a top grade from their customers.

What explains this gap between business “innovation” and customer experience? Dimensional Innovations (DI) recently released a white paper framing this issue, called You’re Not Thinking: How To Design Your Business To Stop Fighting Fires And Start Innovating.

The 17-page report introduces the rationale behind the overuse of the term “innovation” in the business community and details ways to add creativity to current practices. It brings together a series of exclusive articles on the subject written by the Director of Innovation at DI, Stephen Hopkins.

A catchphrase in nearly every aspect of the business community, innovation is a concept that is often sought after but rarely achieved, Hopkins states in the paper. Reporting on drivers of creativity and new ideas as well as branding, it also provides examples of companies seeking to understand and measure their own creative processes.

Cases referenced include thought leadership on measuring and evaluating stakeholder needs for the Athletic Department at Wake Forest University, quantifying the value of authentic purpose from TOMS shoes, the establishment of new ways to activate outside of your core value from Hy-Vee grocers and the Kansas City Chiefs, among others.

"Every business is trying to create additional value for their clients and their shareholders. It is a given for ensuring you stay relevant," Hopkins said. "However, as our experiences and the Forrester research suggests, not many businesses are actually finding success in innovation."

The paper points out that an increasing percentage of professionals are unsuccessfully attempting to add new products or services to their business. It details several ways to generate these ideas, how to explore their viability and suggests ideas for implementing cultural change that makes real innovation routine.

The white paper is complimentary and can be downloaded in its entirety from DI’s website.

About Dimensional Innovations

Dimensional Innovations (DI) is a world-class experiential design and innovation firm. DI specializes in providing a broad capacity of innovative solutions to liberate people from mediocre experiences. Creating great experiences that matter for clients ranging from sports to healthcare, DI’s design-build setup offers agile, original design thinking and custom fabrication all under one roof.

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Mandy Stark
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