What you don’t know about the other side can hurt you – big time. The better idea you have about where your rival stands, the more effective you will be in finding out the position you should take to gain your bid credibility and leverage.
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London, UK (PRWEB) September 20, 2013
Executive Compass®, the leading bid management company in the UK, is now offering competitive intelligence reports to its clients. This additional component is expected to beef up its winning bid management services that have consistently helped businesses expand to new markets and tap profitable contract sources through the years.
“We are now offering competitive intelligence reports for expanding companies wanting information about the market or location they are entering,” Executive Compass® Managing Director Neil Capstick says. “The report has a lot of information in it including statistics on the target market, the rate of demand for a targeted service, the list of competitors along with their service areas and marketing strategy, and a general feasibility overview.”
The competitive intelligence report is designed to provide access to the right, organised information that they can use to set their bid apart from the rest of the crowd. Bid management specialists can also guide clients in making full use of the knowledge they gain from the report so that instead of simply being reactive, they will be able to craft a strategic plan.
“‘Know thy enemy’ is an apt adage in the cutthroat world of bid management,” Capstick says. “What you don’t know about the other side can hurt you – big time. The better idea you have about where your rival stands, the more effective you will be in finding out the position you should take to gain your bid credibility and leverage.”
Capstick says Executive Compass® has long seen the importance of gathering information about rival businesses, especially if this rivalry is taken to the bids and tenders arena. The business of competitor data gathering is worth millions in the global business scene, and big-name corporations are making sure they can get hold of valuable data about the strategies and future prospects of their competitors using all possible legal methods. Some high-profile cases even went to the extent of hiring CIA agents as corporate spies for doing the “dirty work” of rummaging through a rival’s office trash.
Still, Capstick says they wanted first to undertake intensive research and testing to perfect their program before launching it as part of their services. The company may not be the first firm to offer competitive intelligence, but he says their team made sure first that their service is an improvement of earlier versions being offered in the market today.
“Competitive intelligence is so much more than just collecting competitor data. There’s an exact science to it to make sure you get accurate results. More importantly, we designed the report in such a way that it will be specifically relevant to the bid management process. We’re providing data that can directly lead to more business opportunities,” he says.
Capstick says they make the competitive intelligence report with the same competency, meticulous research and dedication they give to the other vital documents they craft for the bids they work on, assuring they “will not be beaten for quality, price or results.”
The PQQ, bid and tender specialists of Executive Compass® is a UKAS ISO 9001:2008 certified bid team servicing clients in the UK and internationally. They have a success rate of 82% at both PQQ and tender stage; in the past year alone, the team has won £510 million worth of contracts for clients in various industries.
For more information on services and tools that bring winning bids and tenders, readers are invited to visit the Executive Compass® website.