Wise Today Encourages Business Owners to Take Advantage of Strong Health and Beauty Niche

The health and beauty industry experienced overall growth during the past five years in spite of economic hurdles, says market research company IBISWorld. That growth is expected to continue, opening up increasing opportunities, especially for businesses that heed the recent trend toward 'healthy' cosmetics that hit both facets of the industry at once.

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Health and Beauty Industry

Health and Beauty Industries

New and expanding health and beauty companies have a unique opportunity right now -- they're jumping into an industry that continued to grow in the face of economic turmoil. Wise can help them land on their feet.

Las Vegas, Nevada (PRWEB) December 24, 2013

This niche market is ripe for smart retailers prepared to plan for a specialized clientele, said Joseph Ferriolo with Wise Business Plans. "Just because a business concept is considered to be in a 'niche market' doesn't mean its potential for profit and success isn't huge," said Ferriolo, president of Wise, which creates plans for national and international startups and expanding businesses. "Distinguishing yourself in a crowded, growth industry like health and beauty means finding out what works and what makes your company different. Combining both health and beauty into a viable business concept can be a brilliant way to cover both sides of the market while setting your company apart, but it will take careful planning -- from marketing to demographics research -- to succeed."

Rising levels of both disposable income and consumer knowledge feed the drive toward healthier, more natural beauty products, according to IBISWorld, but to get ahead of big-box retailers and department stores, smaller businesses must have a strong strategy in place from the very beginning.

"Consumers tend to associate natural products and purity of ingredients with smaller retailers," he said. "Independent stores still have a reputation for quality across the United States, and we can help clients validate that reputation by showing them how to create and maintain a reliably strong business model."

Ferriolo said the health and beauty industry thrives on new and novel products, making it an excellent choice for a new, small retailer with big ideas.

"New and expanding health and beauty companies have a unique opportunity right now -- they're jumping into an industry that continued to grow in the face of economic turmoil. Wise can help them land on their feet."

Wise Business Plans (http://www.wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.


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