IGEA Group
Our business model combines two key elements. The first is creating products/brands that are expert and authority-led … The second is the integrated marketing model combining direct to consumer (not just online) with retail.
Sydney, Australia (PRWEB) October 17, 2013
The health and beauty industry is a sector where innovation is required — demanded, actually — and its effective execution becomes a key factor in a company’s success. IGEA Life Sciences, a division of the IGEA Group, recognises this approach to product development and is well aware of the fact that such significant innovations need to meet the precise and changing needs of today’s consumers. As such, the Sydney-based company is coming up with some of the most exciting weight loss and skin care systems in the market today, and just recently shared its most recent acquisition in advanced hair care.
One of its better-known products is the weight loss system Bodytrim, which has been quite instrumental in, reports Bodytrim, over 300,000 Australians transforming their body and their lives. According to IGEA Life Sciences, Bodytrim currently has a following of 1.1. million, making it one of the fastest growing weight loss initiatives in the country. It is described as an education and training weight loss system backed by DVDs, CDs, books, reference guides, and comes with, among others, an electronic pedometer and four weeks of free membership to Trim Club, an online network of support systems.
Developed by a team of experts in nutrition, health, and fitness, Bodytrim’s capability hinges on the science of burning fat by speeding up metabolism and managing hormones. This approach essentially programs the body to lose weight.
As Australia’s obese population is expected to balloon to 30 percent with another 30 percent being overweight by 2020 (http://www.obesityaustralia.org/general-public-fact-sheets/obesity-and-productivity), as reported by Obesity Australia early this year, health officials begin to worry about health costs getting out of hand. Through Bodytrim, IGEA Life Sciences aims to pitch in and play a significant role in preventing what is projected to be an increasingly overweight population in Australia.
Aside from working on safer and more effective methods for weight loss, IGEA Life Sciences also develops skin care brands that target anti-ageing concerns such as blemishes, age spots, wrinkles, cellulite, sagging skin, and others. The company’s skin care system is called Skin Physics.
According to IGEA, Skin Physics challenges the existing cosmeceuticals market in having developed a range of specially formulated topical treatments and handheld beauty devices. Among the cutting-edge products under the skin care system are Cellugen, which is a stem cell therapy skin care range and Liposculpt, which is the ultrasonic body sculpting device for the line’s sculpting gel called Dragon’s Blood. In developing such products, IGEA Life Sciences endeavours to introduce pain-free and non-invasive approaches to regaining youthful and glowing skin.
IGEA Group CEO, Alex Sisiolas, remarks, “A holistic approach to beauty is ultimately what works best. Diet, lifestyle and, therefore, supplements. Beauty from within is a growing category globally. Whilst the preferred option by consumers continues to be topical applications, supplements and devices are quickly becoming mainstream.”
The brand’s most recent acquisition, David Babaii for Wildaid, further solidifies its commitment to delivering holistic and innovative solutions for an increasingly demanding market. The popular hair care system, which offers hydration, volume and smoothing properties, is made with no harmful ingredients and chemicals such as parabens, silicones, sulphates, and petrochemicals. The absence of such damaging chemicals has, over the years, become a key consumer driver in the sales of health and beauty products all over the world.
The IGEA Group CEO weighs in on the company’s achievements, “Ultimately IGEA’s success is underpinned by consumer demand. Despite what I believe to be great marketing, without continued repurchase, success of any newer SME will struggle. Our business model combines two key elements. The first is creating products/brands that are expert and authority-led such as David Babaii and Bodytrim, or are cutting-edge, high-tech such as Skin Physics.”
Sisiolas continues, “The second is the integrated marketing model combining direct to consumer (not just online) with retail. These, combined with a great management team, create a business that has a high appetite for experimentation, but with conservative balance for continued success.”
Having launched the company in 2007 with the phenomenal weight loss system, Bodytrim, and investing heavily in its R&D to develop more cutting-edge health and beauty systems, IGEA Life Sciences is poised to offer more wide-ranging options for today’s demanding market. To discover more of the Australian company’s advanced weight loss and skin care systems, and hair care ranges, visit the IGEA Group website today.