We’re delighted with the growth and the transformation into a fully-integrated agency. It is the result of being able to help businesses realize how powerful the integration of digital marketing platforms and classic advertising methods can be.
Charlotte, NC (PRWEB) November 26, 2013
Digital agency Myjive, Inc. is celebrating its first ten years of helping businesses succeed in an increasingly connected world. The milestone comes at a time of growth for the award-winning marketing agency in both staff and clients, largely fueled by their evolution from a digital production boutique into a more full-service and strategic-lead agency. The direction has helped them win global clients and a lead agency position.
“We built our business over the years by asking clients to evolve and helping them succeed,” co-founder and Executive Creative Director Ron Edelen said. “Last year we truly embraced that philosophy to meet marketplace demands head-on and decisively.”
The result of the strategy has been talent-focused, investing in new people throughout all departments from creative to digital media and marketing, account service and project management. Myjive has also been more active in its studio and animation areas for its clients, including a light-hearted and educational animation for California start-up Goodsnitch, a consumer ratings app.
Other notable clients for the agency include Volvo Trucks North America and Regal Boats. The recent integrated campaign “Find the Drop” for Volvo Trucks, held a scavenger hunt through a mobile game, web and social media marketing efforts that were designed, created and managed by Myjive. Results increased brand awareness with more than four million impressions given a targeted budget. Myjive has also worked with great clients such as Dr Pepper, BMW Mini, No nonsense, Fox Sports and Zynga Games.
Co-founder Albert Banks, who recently became Myjive’s Managing Director, said, “We’re delighted with the growth and the transformation into a fully-integrated agency. It is the result of being able to help businesses realize how powerful the integration of digital marketing platforms and classic advertising methods can be.”
Myjive’s capabilities were globally recognized with its recent induction into SoDa, the Global Society for Digital Marketing Innovators. SoDA is the leading association of digital-focused agencies in the areas of marketing and innovation, seeking advancement in best practices, education and advocacy. An example of what has set Myjive apart has been the launch of their Myjive Labs last year, an effort to explore new collaborative processes and emerging technologies such as augmented reality, generative design and projection mapping.
Michael Chatten, Myjive’s newest Technical Director following Albert Banks, said, “Labs is an initiative that shows Myjive’s digital-focused culture and forward-thinking. With its own dedicated space, Labs encourages our clients and staff to think on their heels and continually challenge where marketing and digital are headed in the near future.”