Outside Magazine Names Shine United as One of America's Best Places to Work in 2013

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Wisconsin-Based Advertising Agency Focuses on Employee Happiness and Well-Being to Fuel Creativity

Shine United

We’ve worked hard to create an environment that in a variety of ways sparks creative thinking and rewards employees for their hard work and dedication.

Shine United, a full-service advertising agency based in Madison, Wisconsin, today was named to Outside Magazine’s sixth annual “Best Places to Work” list. Shine United was ranked No. 37 out of 100 selected companies. The full list of the top-ten-performing small, medium, and large companies will be published online on August 1st at OutsideOnline.com/bestplacestowork.

Outside’s “Best Places to Work” project celebrates the innovative companies setting a new standard for a healthy work-life balance. The list was compiled with the help of the Outdoor Industry Association and Best Companies Group. The yearlong selection process began with an outreach effort that identified a wide range of non-profit and for-profit organizations with at least 15 employees working in an office in the United States. Participating companies were sent confidential employee-satisfaction surveys and employer-questionnaires to collect information about benefits, compensation, policies, job satisfaction, environmental initiatives, and community outreach programs. The experts at the Best Companies Group then analyzed the results and selected the companies that best enable employees to pursue active lifestyles while also supporting their social and environmental contributions.

This year’s “Best Places to Work” list will highlight not only the Top 100 companies, but will also spotlight those on the list that offer the best perks, including “Fitness-Friendly” companies, those with the most liberal “Flex Time” policies, the “Best Travel Perks” and those with the “Best Office Culture.”

“Work, play, live, Shine. That was our philosophy when we opened our doors in 2001 with a mission to create a better breed of advertising agency, and it’s still our approach 12 years later,” says Curt Hanke, founding partner and CEO of Shine United. “We’ve worked hard to create an environment that in a variety of ways sparks creative thinking and rewards employees for their hard work and dedication — and we are thrilled that Outside Magazine has recognized Shine as one of the best places to work in the country.”

"We're proud to publicize the efforts of these 100 companies," said Outside editor Christopher Keyes. "They each show a real commitment to creating active, healthy work environments and put a premium on innovative benefits. Year after year, Outside’s Best Places to Work program demonstrates that America's most successful companies are the ones that consistently promote true work-life balance for their employees."

At Shine, establishing and maintaining a creative culture is what fuels the work that comes out of the agency. Located in a newly renovated historic downtown building, the Madison agency’s space features an open floor plan with several communal spaces that accommodate Shine’s collaborative work style. Beyond the workspace itself, Shine’s benefit package stands as one of the best in the country. In addition to competitive salaries, Shine pays for 100% of its employees’ health, dental and life insurance premiums — for both single individuals and families. On top of that, the company offers an employee profit-sharing program, paid parking and home Internet service, as well as an arts initiative where employees get $400 a year to explore the arts. Culturally, Shine boasts half-day summer Fridays and weekly happy hours, as well as other extracurricular activities to feed the work-play balance — and ultimately help fuel the creative process.

About Shine United
Shine United is a $40 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client experience includes national consumer brands Harley-Davidson, Wisconsin Cheese, Winston Fly Rods, and Mizuno Running and Golf. Shine is creatively driven, results focused and dedicated to building passion between people and brands. Learn more at shineunited.com. Shine on.

About Outside
Outside is America¹s leading active lifestyle brand. For more than 30 years, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside + tablet edition, and Outside Books. Visit us online and on Facebook.

About the Best Companies Group
Best Companies Group works with national and local partners around the country to establish and manage “Best Places to Work,” “Best Companies,” and “Best Employers” programs on a national, statewide, and regional basis. Through its thorough workplace assessment, utilizing employer questionnaires and employee-satisfaction surveys, BCG identifies and recognizes companies who have been successful in creating and maintaining workplace excellence.

About the Outdoor Industry Association
Founded in 1989, Outdoor Industry Association (OIA) is the premier trade association for companies in the active outdoor recreation business. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. Outdoor Industry Association seeks to ensure a healthy and diverse specialty retail and supply chain based on quality, innovation and service. To this end, OIA works diligently to raise the standards of the industry; increase participation in outdoor recreation to strengthen business markets; provide support services to improve member profitability; represent member interests in the legislative/regulatory process; promote professional training and education; support innovation; and offer cost-saving member benefits. Search for outdoor-industry jobs is at OIA’s career center:http://www.outdoorindustry.org


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Aleah Schroeder
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