Stream-of-consciousness updates work for friends and family, but business networking -- or social marketing -- requires careful planning and must be part of a comprehensive online strategy.
Las Vegas, NV (PRWEB) December 21, 2013
"Social media can humanize a business, but consumers and clients don't need to know what you had for lunch or that you're headed for a doctor's appointment," said Joseph Ferriolo, director of Wise Business Plans, a company that provides individualized, custom-designed business plans for startups and expanding businesses. "Stream-of-consciousness updates work for friends and family, but business networking -- or social marketing -- requires careful planning and must be part of a comprehensive online strategy."
Business owners often take the right first step -- creating social networking accounts and pages and then introducing themselves to their customers and clients -- but they can lose steam once they're made those connections.
"Social marketing is about measurable interaction and recognizable results," Ferriolo said. "It's not enough to ask clients a question on Twitter and count the replies. You need to have a complete strategy in place, a plan to lead those respondents from your Twitter feed to your website and then into a business relationship."
Wise counsels clients on creating multi-channel, multi-faceted marketing plans that take cutting-edge strategies and platforms into account.
"If it's new and hot in the social media world, we're familiar with it, and we can help you use it to your best advantage."
Wise plans dedicate a section to not only traditional marketing goals, but also online and social marketing strategies, he said, and the information included in those sections is very thorough.
"We don't throw out old ideas that work just because they've been used before; but we never ignore what's up-and-coming," he said. "We help clients stay ahead of the social marketing curve, because in today's market, it's simply essential."
Wise Business Plans (http://www.wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.