“Not only does Marie resonate well with our target audience—predominately women in the 25-50 range—she personally appreciates the value of being prepared for any crisis situation."
Salt Lake City, Utah (PRWEB) September 24, 2013
Talented singer, actress, and philanthropist, Marie Osmond, will become the national spokesperson for Wise Company, a producer and distributor of a top-selling line of dehydrated and freeze-dried emergency foods and food storage products. The Salt Lake City, Utah-based Wise Company is engaging Ms. Osmond as part of a major expansion of its marketing efforts through new channels and to broader audiences.
According to Wise Company founder Brian Neville, “Marie’s interest in our products is a big reason why we approached her to become our company’s national spokesperson. We are thrilled with this new partnership.”
“I was sold after my first taste,” says Osmond. “I never would have thought entrées made of dehydrated and freeze dried ingredients could have this much flavor. I believe we all need to be better prepared for any type of emergencies and having long-storing Wise meals at the ready for my family brings me peace of mind.”
According to FEMA, during the past decade, the United States has experienced an average of 50 natural disasters each year; nonetheless, studies show that only 10 percent of Americans are prepared for a disaster in which one must rely entirely on one’s own stored food supplies for multiple days. Wise Company will promote the many benefits of keeping an emergency food supply through national advertising mediums like TV, radio, print, and online, and will feature Ms. Osmond.
Says Neville: “Not only does Marie resonate well with our target audience—predominately women in the 25-50 range—she personally appreciates the value of being prepared for any crisis situation, and like many women juggling career and family, she also understands the need to quickly and easily provide her family with shelf-stable, great tasting foods.”
“The company recently reformulated many of its products,” says Aaron Jackson, CEO of Wise Company. “The new recipes have reduced sodium and no added trans-fats. Our dehydrated and freeze-dried food products and entrées are then packaged in durable long-lasting pouches and stored in stackable grab-and-go containers. Our process and packaging helps ensure ease of preparation and freshness for up to 25 years. When you are ready to use one of our entrées, just tear open the top of a package, add hot water—or even cold water in a crisis—and in minutes you can enjoy a remarkably flavorful, nutritious meal.”
A complete media kit about this announcement can be found here: https://www.dropbox.com/sh/hxh9b7wx8n1r21g/IbYw6_MIaM
About Wise Company, Inc.:
Wise Company, headquartered in Salt Lake City, Utah, is a leading supplier of high quality, innovative dehydrated and freeze dried food products for emergency preparedness and outdoor use. Wise Company provides great tasting, high quality foods that can be prepared quickly and easily. Wise markets its products through a robust internal sales force that sells to channel partners, including retailers and distributors, and direct-to-consumer through its e-commerce website and in-house sales force. For more information and a complete list of product offerings, visit http://www.wisefoodstorage.com.