Eyes of Faith® Optical Introduces Women of Faith® Eyewear at eofshop.com
Sharon, Pennsylvania (PRWEB) July 10, 2013 -- Philanthropic eyewear company Eyes of Faith® Optical will expand its faith-focused product offering with a Women of Faith® licensing agreement. Under the new agreement, Eyes of Faith will design eyewear, sunwear, and optical accessories for distribution through a variety of channels beginning today, with e-commerce reading glasses at eofshop.com, and expanding to future wholesale opportunities at retail establishments and independent optical practices.
“Eyes of Faith is the perfect partner to bring the first collection of Women of Faith eyewear and accessories to life,” said Todd Erickson, Director of Merchandise. “Our organizations connect through our respective visions—the Women of Faith vision is to be the life-changing, live Christian event for today’s woman, and Eyes of Faith’s vision is to deliver life-changing eyewear donations to people in need for every purchase. We are thrilled to work with a company who changes lives in the name of faith, and shares our passion for spreading God’s love.”
Two Women of Faith reading glass styles will be available for purchase immediately at the Eyes of Faith Storehouse, with a pair of reading glasses donated to faith-based missions for every purchase. Style “Light” projects a glamorous look with multi-tone glitter temples in 4 color choices: purple, ebony, brown, and red. “Grace,” is a universally-flattering shape, in solid black and brown, finished with laser-cut, contrasting edge colors, in “Kiwi,” “Licorice,” “Grape,” “Cherry,” and “Mango.” Each style is constructed with spring hinges for comfort and flexibility, and is available in multiple powers. The Women of Faith logo is printed on both temple tips in elegant metallic ink, and the Women of Faith heart, placed delicately in the corner of each right lens, adds a touch of feminine sophistication.
Every frame comes with a black sleeve eyeglass case and a bookmark to commemorate the buyer’s Wear & Share® donation of a pair of reading glasses to someone in need. Shoppers also have the opportunity to upgrade to a variety of ophthalmic-quality cases, including an Eyes of Faith-branded case that flattens for increased portability and eco-friendly shipping, and comes with a lens cleaning cloth.
“As a past Women of Faith event attendee, I am honored to bring such a meaningful brand to life on our eyewear and accessories,” said Amy Schneider, Eyes of Faith Co-founder and Vice President of Product Development. “These frames are fun, affordable, and most importantly, they allow women to proudly show their faith while giving back automatically.”
Women of Faith reading glasses are available for purchase immediately at eofshop.com for $14.99. Ophthalmic-quality cases and cleaning cloths are available for $7.99. Additional reading glass styles and optical accessories for the Eyes of Faith Storehouse are in development.
About Eyes of Faith:
Eyes of Faith Optical was founded in 2008 by husband and wife team Jim and Amy Schneider of West Middlesex, PA, as a way to contribute to the global mission of serving people in need and fill a void within the optical industry for eyewear specifically created with faith-appreciative shoppers in mind. The Eyes of Faith family of brands includes the Eyes of Faith® house brand, as well as licensed brands VeggieTales®, Not of This World®, and Women of Faith®, all of which are distributed to independent eye care professionals in the continental United States, Puerto Rico, Canada, and Dominica. The company also recently launched its “Eyes of Faith Storehouse” e-commerce website at eofshop.com, where consumers can Wear & Share® with John 3:16 Eye Chart Tees and Women of Faith licensed reading glasses, and reciprocal t-shirts and readers are donated to missions for each purchase. Additional t-shirt designs and accessories complementary to the eyewear collections are slated for release throughout 2013. Eyes of Faith’s vision is to encourage people to "wear" their products, and "share" their faith through donations that are delivered around the world via faith-based missions on behalf of each purchase.
About Women of Faith:
Women of Faith®, a division of Harper Collins Christian Publishing, is a life-changing live event that has reached nearly five million women with authentic messages of God’s love and grace. For 16 years, well-known speakers, comedians, musicians and performers join together on stage, authentically connecting to audiences in cities across North America. Through humor, encouragement and support, Women of Faith has created an atmosphere for women to grow in faith and spirituality. The 2013 “Believe God Can Do Anything” tour is a diverse line up of talented artists including: Third Day, Sheila Walsh, Christine Caine, Mercy Me, Max Lucado, and Kari Jobe, spread throughout its 4-month, 24-city tour. To learn more about these events, go to http://www.WomenofFaith.com/events, or on Facebook or Twitter.
Mandy Stoffel, Eyes of Faith Optical, http://www.eofoptical.com, 888-777-9390, [email protected]
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