Lecanto, Florida (PRWEB) October 04, 2013
Black Diamond Ranch Golf Club has engaged Pipeline Marketing Group to assist with design and ongoing implementation of its membership marketing strategy.
Pipeline Marketing Group has recruited former Black Diamond Director of Membership, Kerry Rosselet, to once again spearhead the membership marketing efforts on behalf of the club. Ms. Rosselet previously served as Director of Membership at Black Diamond from August 2008 to February 2013, and has returned as the primary onsite resource for Pipeline.
Pipeline Marketing Group was brought in to ensure that Black Diamond was taking a professional, educated approach to communicating the club’s overall image to prospective members. Pipeline has years of experience working with clubs like Black Diamond specifically to increase member levels.
“As we contemplate our membership marketing strategy, we must consider how to best leverage not only the club’s physical attributes, but also the incredible sense of pride, community and belonging that our members have created here at Black Diamond Ranch,” said Doug Egly, General Manager of Black Diamond Ranch. “In order to generate additional awareness and ultimately recruit new members to the club, we must be able to clearly define and communicate our message to prospective members, and Pipeline is an integral part of this strategy.”
Convenient to both Tampa Bay/St. Petersburg and Orlando, Black Diamond Ranch is quietly situated in the “Nature Coast” of Florida. An exclusive residential community with several new luxury homes and home sites, Black Diamond is rated the “#1 Residential Golf Community in Florida” by both Golfweek and Florida Golf Magazine. The 45 holes of private Tom Fazio-designed golf include the breathtaking Quarry Course which is consistently ranked among the best golf courses in the United States and is registered on many golfers’ bucket lists.
“We are thrilled to be involved with such an amazing private club community,” commented Shannon Herschbach, Principal at Pipeline Marketing Group. “Black Diamond is extremely dedicated to delivering a superior member experience and is eager to find more effective ways to communicate what they are all about – world class golf in an exclusive and unique Florida community. We are very excited to help develop and implement a marketing strategy that will clearly communicate the Black Diamond story to their prospective members.”
Pipeline Marketing Group is a full service sales and marketing firm specializing in private clubs and lifestyle brands. Based in Los Angeles, California, Pipeline has worked with several prestigious brands including The Riviera Country Club (Pacific Palisades, Calif.), Pebble Beach Resorts (Monterey, Calif.), The Crosby National (Rancho Santa Fe, Calif.) and Ibis Golf and Country Club (West Palm Beach, Florida).