Montreal, Quebec (PRWEB) September 06, 2013
The concept of Escentric Molecules was created by Berlin-based nose Geza Schoen in 2006 as a deliberate and provocative comment on the way fragrance is made and marketed today. Schoen’s proposal was this: two scents launched simultaneously as an homage to a single scent ingredient, or aroma-chemical. It had never been done before. The aroma-chemical on which the original pair of fragrances was based is called Iso E Super.
Etiket will launch the 01 Series today including Escentric 01, Molecule 01 as well as the travel size version of Molecule 01 in an alloy travelling case. The 02 and 03 series will be added over the coming months. It will be available on-line in Canada exclusively at Etiket.ca. Escentric Molecules has become the world’s favorite cult fragrance with a huge celebrity fan base including Elton John, Naomi Campbell, Will Smith and Kate Moss. It is sold in only select retailers around the globe.
“Escentric Molecules is such a unique concept,” said Simon Tooley, president of Etiket. “It is really like no other perfume or fragrance that you will ever try. There really is something pheromomic about it and I know it will appeal to a wide range of our clients – both men and women. We have a waiting list for the product as it has not been available in Montreal before.”
The first scent, Escentric 01, defies tradition. Rather than the traditional pyramid of top, heart and base notes, the scent moves quickly from top to bottom, focusing on a sensuously lingering base note that shifts over and over again in the course of a day. It uses Iso E Super in an unprecedented concentration (65 per cent) together with other ingredients (including Pink Pepper, Lime-peel and Orris Incense) with the emphasis on a long, sensuously lingering base note. The Iso E Super is the key to the fragrance’s alluring effect.
The second scent, Molecule 01, contains only Iso E Super, which, on its own, is actually much less a scent than a subtle effect that ebbs and flows on the skin. The scent has a subtle, velvety, woody note that will meld with your natural pheromones, vanish, and then re-surface after some time, making it totally individual and personalised to the wearer. You will rarely smell this on yourself, Molecule 01 is more about the effect it has on others. In fact, its effect is almost pheromonic.
Etiket, known for its results oriented skin care is continually expanding its perfume area. Currently they showcase ARQUISTE Parfumeur, Atelier Cologne, l’Artisan Parfumeur, ETRO, Histoires des Parfums, Olfactive Studio, Penhaligon’s and now Escentric Molecules.
About Etiket: Etiket launched its first store in December of 2011 as a luxury retail concept located in downtown Montreal. Etiket has established itself as a results-oriented skin care resource both in Montreal and on-line while at the same time growing its product categories to include niche fragrances, mineral make-up, bath and body, men’s products as well as hair care, and exclusive beauty products. An online store was launched in March 2012 and long-term plans include opening more stores across Canada.