Montreal, Quebec (PRWEB) September 19, 2013
“We see our customers coming into the store with so many questions about skin care and sometimes they don’t even know where to begin with all of the information they are bombarded with in magazines and on the internet. Our goal at Etiket is to be a resource for results-oriented anti-aging skin care solutions and I thought that a series of videos with our medical consultant, Dr. Yves Hébert would address these questions in a straightforward way,” said Simon Tooley, President of Etiket.
Created by Intervista Films, these videos will address common concerns including anti-aging, rosacea, adult acne, hyperpigmentation as well as the latest trends in beauty and cosmetic treatments today. The videos will be a continuation of The Etiket Insider video series that were launched in 2012 that include interviews with natural skin care guru Tata Harper and Atelier Cologne creators Christophe Cervasel and Sylvie Ganter.
“We started the videos for Etiket to bring people behind the scenes in the beauty world, the next logical step is clearly to help demystify all of the marketing and promotion that is so much a part of this industry,” said Carl Ruscica, producer at Intervista Films. “We saw a great response to our first videos because Simon was real in his interviews and had a sense of humour when he tested products on himself. In these interviews with Dr. Hébert, he will have a no holds barred approach to what works, doesn’t work and why, in all aspects of beauty and skin care.”
The first videos will be in conjunction with SkinCeuticals Canada and explore their philosophy of “Prevent, Protect, Correct” and will be shot on location at Dr. Hébert’s Clinic in Montreal.
“I see so many of my patients spending money on useless creams and treatments because of what they have read in a magazine, on the Internet or seen on TV. Everyone wants to look younger today and there are definite solutions but there are limits to what is possible as well,” said Dr. Yves Hébert, medical director at Médecine Esthétique Dr Yves Hébert and medical consultant for Etiket. "I look forward to being able to talk honestly about what works and doesn’t work in an industry I have worked in since the beginning of cosmetic and aesthetic treatments."
About Etiket: Etiket launched its first store in December of 2011 as a luxury retail concept located in downtown Montreal. Etiket has established itself as a results-oriented skin care resource both in Montreal and on-line while at the same time growing its product categories to include niche fragrances, mineral make-up, bath and body, men’s products as well as hair care, and exclusive beauty products. An online store was launched in March 2012 and long-term plans include opening more stores across Canada.
About Dr. Hébert: Dr. Hébert is a graduate of the Faculty of Medicine of the University of Montreal and has worked in the field of aesthetic medicine for over twenty years. He is medical director at Médecine Esthétique Dr Yves Hébert and his clinic has the most highly advanced medical equipment available including body contouring, resurfacing, toning and photo rejuvenation technologies to provide a wide array of treatments and respond to the growing demand for new non-invasive procedures. He is also at the forefront of new injectable treatments as they become available and are tested and proven safe in Canada. Dr. Hébert is also the medical consultant for Etiket, a luxury retail concept located in Montreal that specializes in results-oriented skin care.
Dr. Hébert is a member in good standing of the Quebec College of Physicians, the Quebec Federation of General Practitioners, the American Society for Laser Medicine and Surgery, and the International Society of Hair Restoration Surgery.
Dr. Hébert is the Past President of the Canadian Association of Aesthetic Medicine (CAAM) where during his tenure he helped build an educational program available to doctors practicing aesthetic medicine in Canada to ensure excellence and safety in the field across Canada.