Boston, MA (PRWEB) August 20, 2013
Industry analyst and market research firm Hypatia Research Group announces a webinar scheduled for Thursday, August 22, 2013 entitled “Social Analytics & Intelligence: Getting to Actionable Insights” hosted by IBM.
Creating social intelligence by mining social media networks is no longer the sole purview of elite decision scientists or statisticians. Social analytics is increasingly integrated into the work-flows and processes driven every day by business users.
Webinar: Social Analytics & Intelligence: Getting to Actionable Insights
Thursday, August 22, 2013 1:00 pm EDT
This webinar will demonstrate how business users and analysts collaborate to transform a multitude of online contextual sources into insight, predict optimal next best actions and outcomes and act upon this consumer insight for business gain.
Hosted by IBM and presented by Leslie Ament, SVP & Principal Analyst, Hypatia Research Group, this webcast will demonstrate how business users and analysts collaborate to transform a multitude of online contextual sources into insight, predict optimal next-best actions and outcomes, and act upon this consumer insight for business gain. Ament will share findings from Hypatia's ground-breaking research study "Social Analytics & Intelligence: Converting Contextual to Actionable Insights."
Leslie Ament, Hypatia Research Group, stated, “Early adopters have jumped on social analytics for measuring tactical and/or operational metrics primarily. As a result these companies are grappling with which metrics, trend analysis, and/or key performance indicators to utilize (available through dashboards, visualization or other types of reporting) in order to gain the most from investment in this technology. Our research found most organizations fall into one or more of the following maturity levels:
Clients know they need metrics but are uncertain as to what to use in order to be effective;
Clients expect vendors to provide them with a menu of available metrics or KPI’s to choose from;
Clients know precisely which metrics they want for each of their business objectives.”
Hypatia Research Group surveyed more than 1100 global organizations for this research and found that only 526 respondents actually utilize, recommend, influence, and/or hold budget or veto power over the purchase of social media software for customer service and support initiatives at their place of employment. As a result, only analysis derived from these 526 respondents was utilized for this research.
Respondents with direct accountability for selection or use of social software and services for customer service & support functions were utilized for this primary research. Company size of respondents comprises: 37.5% large enterprises, 33.9% mid-market and 28.6% SMB. Geographic breakouts are: 47.3% North America, 30.2% Asia PAC: Australia, China, Japan, and Korea, 21.8% EMEA, and 0.8% South America. The research abstract may be viewed at: http://store.hypatiaresearch.com/socialanalyticsandintelligenceconvertingcontexttoactionableinsights.aspx
Industry analyst and market research firm Hypatia Research Group delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer and market intelligence to enhance performance and accelerate growth. Coverage includes: Customer Management (CRM), Business Intelligence, Advanced Analytics, Customer Analytics, Social Intelligence, Text Analytics, Digital Marketing, Information Management, Customer Data Management/Data Quality and GRC. Since 2001, clients have relied on Hypatia for industry insight, expertise and independent market research for guidance in assessing various technology and service options.