South Walton Fashion Week Announces Official Schedule, Emerging Designer Finalists and Fashion Partner Trunk Shows

Official Schedule and Emerging Designer Finalists Named

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South Walton Fashion Week is four days of fashion festivities including a stellar lineup of over 30 featured boutiques and an Emerging Designer competition.

Santa Rosa Beach, Florida (PRWEB) September 13, 2013

South Walton Fashion Week, October 11-13 in Grand Boulevard’s Town Center at Sandestin, releases today the official schedule and reveals six Emerging Designer finalists.

Four days of festivities along 30A and in South Walton will include a stellar lineup of over 30 featured boutiques and local original designers in runway shows throughout the weekend. Special preview parties and trunk shows will surround the festivities, in addition to a runway show dedicated to chosen Emerging Designer finalists Cayce Collins, Andi Eaton, Jennifer Nina Evans, Ashlie Ming, Ella Rose and Sarah Winford.

These finalists will showcase their designs on the Emerging Designer Runway and a winner will then be selected by a panel of celebrity judges including Cassie McConnell Kelley, author of style blog Womanista.com and wife of Lady Antebellum’s Charles Kelley and Holly Williams, musician, author of the trendsetting blog TheAfternoonOff.com and owner of Nashville boutique H. Audrey. Heather Roop, All My Children star will host the week’s festivities.

The Emerging Designer will be awarded a cash prize of $1,500, a custom photo shoot by renowned fashion photographer Hayley Green of Goode and Green Photography and rights to all images, a spread in the November/December issue of fashion and style magazine, -viezine.com and a six month-long storefront display in Grand Boulevard’s Town Center at Sandestin.

Notable highlights over the weekend include SHOP the BLOCK, an after-hours shopping experience with Grand Boulevard merchants on Friday from 9-11 with special discounts and prizes. Pish Posh Patchouli’s will host a “Beauty Bar” for all guests throughout the event weekend at Grand Boulevard for touch-ups from La Bella Donna and Ilia, an all natural organic makeup line, spritzers, boutique fragrances, glosses, lotions and potions.

Courtyard by Marriott Sandestin at Grand Boulevard is the Official Hotel of 2013 South Walton Fashion Week. Guests should visit swfw.org/lodging-partners to book their stay.

Tickets are $50 in advance and $65 at the door for Friday and Saturday night with a special weekend pass available for $90 by visiting swfw.org. Advance purchase is recommended.

For additional information, please contact Jennifer Steele, Executive Director of the Cultural Arts Alliance at (850) 622-5970, info(at)swfw(dot)org or visit swfw.org. South Walton Fashion Week will take place in Grand Boulevard at Sandestin’s Town Center.

About South Walton Fashion Week
South Walton Fashion Week is a three day series of dynamic fashion events with proceeds benefitting The Cultural Arts Alliance of Walton County, Inc., to fund their Educational Giving Program which provides much-needed dollars to Walton County teachers for art supplies, books and other supplements in their classroom, along with need-based student art scholarships and college scholarships.

This high-end, multi-media weekend of events will showcase South Walton’s premier clothing boutiques and talented local designers; host a regional fashion design competition and feature selected Emerging Designers on the runway in an exclusive show dedicated to their designs; and solicit model talent across the Southeast…ultimately helping launch careers of up and coming fashion designers.

About Cultural Arts Alliance:
The Cultural Arts Alliance of Walton County (CAA) is a Local Arts Agency that supports the arts through leadership, advocacy, funding, programs and education.

The vision of the CAA is to be the catalyst for Walton County's growth as a destination for cultural and artistic excellence through which lives are enriched, economy is stimulated and community is strengthened.


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