Hypatia Research Group Complimentary Webinar “Social Engage: Why You Should Take Your Social Channel Seriously!”

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Research demonstrates return on investment from social customer service and support initiatives higher than all other business use cases.

Customer Intelligence Research, Customer Engagement Research, Customer Analytics Research, Customer Management, Digital Marketing, Social Intelligence

www.hypatiaresearch.com

'44.4% of customer service and support executives cited 'the ability to respond to customer requests for support, service or information promptly' as the highest reason for investment in social engagement tools.' --Leslie Ament, Hypatia Research Group

Industry analyst and market research firm Hypatia Research Group announces a complimentary webinar scheduled for Wednesday August 7, 2013 entitled “Social Engage: Why You Should Take Your Social Channel Seriously!"

Webinar: Social Engage: Why You Should Take Your Social Channel Seriously!

Wednesday, August 7, 2013 12:00 p.m. EDT

Abstract:
Social Media is providing proactive customer feedback, so sit up and pay attention! In this session, Leslie Ament, Senior Vice President, Research & Principal Analyst for Hypatia Research Group will discuss findings from her recent primary research study “Exploiting Social Analytics and Intelligence for Customer Service and Support Excellence,” highlighting the importance of social intelligence and discussing how an organization can harness the exploding phenomenon of user generated content in order to supply superior customer service and support.

Register now to hear Hypatia Research Group share best practices and return on investment metrics utilized by top performing organizations, including:

  •     How organizations set goals and objectives for investment in social customer service and support initiatives
  •     How are organizations harmonizing customer's online interactional information such as web self-service, online chat and social feeds with transactional data stored within legacy systems such as CRM, marketing databases, or ERP systems?
  •     Which best practices or lessons learned from other organizations' effective use of social channels for customer service and support would provide lessons learned or business justification for other organizations?
  •     Case study business return on investment example of leveraging Social Intelligence for customer service and support initiatives

Hypatia Research Group surveyed more than 1100 global organizations for this research and found that only 246 respondents actually utilize, recommend, influence, and/or hold budget or veto power over the purchase of social media software for customer service and support initiatives at their place of employment. As a result, only analysis derived from these 246 respondents was utilized for this research.

Leslie Ament, Hypatia Research Group stated, "Organizations that adopt social media tools for customer service, combined with best practices for rules-based business process workflows, are empowered to utilize their social channels as decision support and customer engagement for value creation. Not surprisingly, 44.4% of customer service and support executives cited "the ability to respond to customer requests for support, service or information promptly" as the highest reason for investment in social engagement tools." Respondents with direct accountability for selection or use of social software and services for customer service & support functions were utilized for this primary research. Company size of respondents comprises: 37.5% large enterprises, 33.9% mid-market and 28.6% SMB. Geographic breakouts are: 47.3% North America, 30.2% Asia PAC: Australia, China, Japan, and Korea, 21.8% EMEA, and 0.8% South America.

The research abstract may be viewed at: http://store.hypatiaresearch.com/ExploitingSocialIntelligenceCustomerServiceandSupport.aspx

About
Industry analyst and market research firm Hypatia Research Group delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer and market intelligence to enhance performance and accelerate growth. Coverage includes: Customer Management (CRM), Business Intelligence, Advanced Analytics, Customer Analytics, Social Analytics & Intelligence, Text Analytics, Marketing Automation, Information Management, Customer Data Management/Data Quality and GRC. Since 2001, clients have relied on Hypatia for industry insight, expertise and independent market research for guidance in assessing various technology and service options.

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Zvi Ruder, SVP Operations & Intellectual Property Licensing
@HypatiaResearch
since: 02/2011
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