Nashville, TN (PRWEB) August 27, 2013
Inbound Marketing Agents was announced as the winner of three categories at HubSpot Marketing Software’s Annual Partner Awards on August 19th, 2013. The company is receiving sole recognition for Best Client On-boarding, Strongest Lead Growth, and Most Prolific Blogging Agency.
All 1,100 of HubSpot’s partners were eligible for the awards at the company’s annual Inbound conference in Boston last week. “We’re certainly honored to have received these awards and to be included with 1,100 of the strongest marketing agencies in the world,” stated IMA President Bill Faeth. “Winning these awards is really a true testament to our staff’s commitment to client success over the last year.”
Winners were determined by CHI, or “customer happiness index,” a complex algorithm designed by HubSpot to measure its partners’ success in client deliverables. Inbound Marketing Agents’ services include content marketing, SEO, email marketing, social media marketing, and lead generation. Founded in April 2012, the company is Middle Tennessee’s only Gold Certified Partner of HubSpot, an honor designated by clientele growth, metrics, and marketing results. As an advocate for small and medium-sized businesses, IMA helps companies grow their revenue effectively integrating social media, SEO and content marketing.
All of these channels are included in the definition of “inbound marketing,” a term coined by HubSpot when it was founded in 2006. This marketing model differs from traditional methods, which involve the use of TV commercials, billboard ads, and direct mail. Instead, inbound marketing gives customers the opportunity to opt in to the marketing they receive, by signing up for content like blog posts, eBooks, and whitepapers. Exchanges of information between brands and consumers become permission-based with inbound marketing, as opposed to disruptive. “In today’s world, it becomes critical to align your sales and marketing together into one funnel so they operate in unison to benefit the buyer, the sales process, and to close deals faster,” states Faeth.
Recently named the fastest-growing software company in history by Inc. Magazine, HubSpot has been adopted by more than 11,000 companies in 56 countries since 2006.
Arjun Moorthy, HubSpot’s VP of Channel and Business Development stated during the awards ceremony that “Inbound Marketing Agents won the Lead Growth, Blogging and Client On-boarding Awards because they live and breathe lovable marketing. Combining remarkable content with strategic context is the core of inbound marketing, but going that extra mile for customers to delight them and help them grow their business is why Inbound Marketing Agents is an example to marketers everywhere.”