Standard Process Inc. Helps Preserve Part of Chiropractic History

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Company makes donation to maintain 90-year-old clinic.

A $2,000 endowment donation is given by Charles DuBois, Standard Process president, to Dianne Gordon of the C.S. Gonstead Chiropractic Foundation, Inc.

The foundation will use this support to help preserve this important piece of architectural and chiropractic history.

Wisconsin-based Standard Process Inc., a proud supporter of the chiropractic profession, donated $2,000 to help preserve the Gonstead Clinic of Chiropractic in Mount Horeb, Wis. The 90-year-old clinic is a special part of the state’s chiropractic history. Charles C. DuBois, president of Standard Process, led a group of 57 Standard Process customers made up of chiropractic doctors and guests to deliver the donation in person.

“The donation from Standard Process is greatly appreciated by the C.S. Gonstead Chiropractic Foundation,” said Dianne Gordon, Gonstead Clinic manager. “The foundation will use this support to help preserve this important piece of architectural and chiropractic history.”

The foundation established an endowment fund, with the goal of raising three million dollars over the next five years, to finance ongoing restoration processes at the clinic. The project includes repairing the building’s foundation. On August 30, Standard Process organized a tour and visit of the clinic during the whole food supplement company’s 110th Harley Davidson Anniversary Celebration. DuBois presented the donation during the visit.

Chiropractor, Clarence Gonstead, opened his clinic in 1923. Located on Main Street in downtown Mount Horeb, Gonstead’s was one of the first chiropractic clinics not in a home. Through the Gonstead Seminars, Gonstead taught fellow chiropractors his innovative adjustment technique called the Gonstead technique. As the Gonstead Seminars and technique grew in popularity, so did the need for more space.

Designed by Wisconsin architect John Steinman, AIA, the second Gonstead Clinic is located outside of downtown Mount Horeb. Completed in 1964, the clinic had 11 adjusting rooms, a reception area large enough to seat 100 people, a laboratory, and conference rooms to hold Gonstead Seminars.

The Gonstead Preservation Group welcomes support for conservation and preservation. For additional information, contact Gary Pennebaker, DC, at (952) 941-2225.

About Gonstead Clinic of Chiropractic

In 1923, Chiropractor Clarence Gonstead opened the Gonstead Clinic of Chiropractic in Mount Horeb, Wis. His clinic was one of the first chiropractic clinics not in a home. During his chiropractic career, Gonstead created a chiropractic adjustment technique, known as the Gonstead technique. Gonstead’s other chiropractic innovations include: refinement of the use of the nervo-scope, a full-spine x-ray marking system, chiropractic adjusting tables, a unique style of cervical chair adjusting, a new model for understanding pelvic misalignment, and a new model of understanding discogenic back pain.

Today, the historic Gonstead Clinic of Chiropractic is home to chiropractors Raymond Clinton, Douglas Cox, James Stoenner, Kristin Vike-Steinich, and Yoon Chul Choi. Patients are seen six days a week, and the team provides a whole host of solutions to help patients feel better and learn the importance of a healthy lifestyle.

About Standard Process Inc.

For more than 80 years, Standard Process, headquartered in Palmyra, Wis., has provided high-quality, nutritional whole food supplements through health care professionals. Standard Process offers more than 300 products through three product lines: Standard Process whole food supplements, Standard Process Veterinary Formulas and MediHerb herbal supplements. The products are available only through health care professionals.

Standard Process is involved in every step of production. The company grows crops on company-owned, organically certified farmland, utilizes state-of-the-art manufacturing processes, and employs the highest quality control standards. Standard Process strictly adheres to the Food and Drug Administration’s good manufacturing practice requirements. Through these measures, Standard Process can ensure that its products are of the utmost quality and potency. Standard Process was named a Top 100 Workplace in Southeastern Wisconsin a number of times and is a member of the Inc. 5000 Honor Roll.

For additional information about Standard Process, visit

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Karren Jeske, APR
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