Washington DC (PRWEB) January 31, 2014
Best friends: reliable, intuitive individuals with personalities that click perfectly. The same feelings often apply to favorite brands because the genius innovators behind them got into consumers’ heads, figured out what they really need and offer a clear, easy-to-use solution to the problem at hand. Thanks to this strategy, consumers trust solid brands and are eager to purchase, recommend to others and continue buying from the same company when new products and services are introduced. Obvious example: Apple.
So how does this apply to startups? In every way! Aveya Creative, DC's only boutique branding agency dedicated exclusively to entrepreneurs, sticks to this guiding concept for success: when it comes to branding, remember to keep it simple and sincere.
First things first ... No matter how innovative, the concept must be sellable in order to start building a brand around it. Even the most beautiful logo in the world is not worth the investment of time, effort and money if it’s for a useless product or service. Legendary branding goes well beyond visual identity. The concept driving the brand must provide a solution to a pain point or fill a gap in the target market, and offer a memorable experience to go along with it.
Last but not least… Entrepreneurship is about passion. Startup brands, even more so than corporate brands, have the chance to shine thanks to the enthusiasm of their creators and early adopters. The unique selling points of a startup brand must be in the forefront across internal and external communications to educate employees and consumers on why the product or service is so great and spread the love.
Strong branding is key for the success of products and services across a variety of industries. It is the foundation that sets the course for all marketing activities. Social media and the proliferation of online platforms have made it a lot easier for consumers to connect with one another, that is – to share positive and negative word of mouth. Be sure to implement the concept above to ensure a successful top-of-mind brand all around.
Aveya Creative is proud to be the only boutique branding and marketing agency in the nation's capital dedicated exclusively to entrepreneurs. Our mission is to transform ideas into top-of-mind brands. Core services include brand strategy, logo design, optimized copywriting, ad creative, press releases and social media engagement. The team at Aveya Creative is proud to have developed branding and marketing for entrepreneurs in diverse industries across the United States, including prominent tech startups at incubators such as 1776 DC.