Atlatl Software Names Kyle Mashima CEO

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Kyle Mashima has been named CEO of Atlatl Software where he will lead accelerated growth of the company's Sales Resource Planning (SRP) software application.

Kyle Mashima was named CEO of Atlatl Software where he will lead continued growth of Atlatl's Sales Resource Planning (SRP) software.

Kyle Mashima Named CEO Atlatl Software

It’s an honor to be selected to lead such a talented team with a bold new perspective on selling engineer-to-order products.

Atlatl Software, pioneer of the software category "sales resource planning™" (SRP™), today announced the selection of Kyle Mashima as CEO. The announcement was made by Atlatl Software co-founder Rob Honeycutt who said, “We’re pleased to have a strong leader with Silicon Valley roots as well as startup and enterprise class software expertise. Kyle’s strategic vision and development experience coupled with Atlatl’s expanding user base and increasing sales will be a winning combination.”

Mashima brings more than 30 years’ leadership and product development experience in technology companies including Adobe, Apple and Visible Measures. At Adobe, he served as the Consumer Division’s Vice President and General Manager before being appointed Adobe’s Vice President of Strategic Development. He has a proven track record of leading successful product development teams including Adobe PhotoDeluxe, which sold more than 30 million copies.

“It’s an honor to be selected to lead such a talented team with a bold new perspective on selling engineer-to-order products, and I look forward to accelerating our ability to support growing customer demand for this innovative new approach to market,” said Mashima.

Mashima holds a Bachelor’s degree in Mechanical Engineering and an MBA from Stanford University.

About Atlatl Software:

Atlatl Software is based in Charleston, S.C. Founded in 2012, the company established the Sales Resource Planning (SRP) software category. SRP is SaaS-based and combines the best elements of CPQ, CRM and SFA into a single application using a revolutionary 3D interface. Atlatl SRP Software was built by sales and manufacturing specialists and is the first 3D enterprise-class selling solution that uses an advanced, intuitive interface design and the latest in mobile technologies to deliver information and efficiency to sales and manufacturing professionals, helping them sell and produce more products in less time and at a lower cost.

For more information, download the Atlatl SRP Software Guide, The Ultimate Sales Tool. To learn more about Atlatl SRP visit the Atlatl Software website or call (855) 462-8528.

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Joan Damico
Atlatl Software
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since: 05/2013
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