20SecondStory Launches Program to Bring Storytelling Insights to Non-Profits

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Not-for-profits in Northern California looking to improve their ability to engage audiences and reach prospects can benefit from a new program by 20SecondStory. The management consulting firm usually works with commercial enterprises, but is launching a pro bono initiative to bring its tools and insights to community organizations.

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"Working with non-profits extends our storytelling practice to firms that may lack the resources to invest in formal marketing and enablement programs.” – Olga Levitsky, Founder and CEO, 20SecondStory

Bay Area management consultancy 20SecondStory has announced a new program to offer its premium customer engagement strategies, tools and techniques to registered non-profit organizations on a pro bono basis. In 2014, the firm will offer at no fee the same level of outcome-oriented services to select not-for-profit clients in Northern California that it does to its commercial clients.

20SecondStory Founder and CEO, Olga Levitsky, explains the new program: “20SecondStory has had the opportunity to help an array of global firms engage their customers through authentic stories. Our team wants to bring the lessons it has learned back home to the organizations making our local community a better place to live and work. We want to help Northern California not-for-profit organizations tell their stories to broader audiences, through new channels, at greater scale.”

20SecondStory’s team of consultants helps clients tell the stories of their products and services in an increasingly crowded marketplace. Studies of attention span have shown that after 20 seconds more than a third of the audience is distracted by something else, and the average adult’s length of focused attention has decreased from 12 seconds in the year 2000 to 8 seconds in 2013. Today’s culture of rapid fire messages, constant distraction and increasing competition for attention puts pressure on any organization trying to tell its story and reach prospective customers.

20SecondStory helps its customers respond to this pressure by showing them how to identify and use the essential building blocks of their stories to convey memorable and actionable messages to their audiences in a very short amount of time. The firm teaches clients how to reuse those building blocks to tailor their message to different contexts, and provides tools that help a firm’s story stay intact as it is retold through extended networks.

The storytelling experts at 20SecondStory have decades of experience in sales and marketing with some of the world’s most successful companies, along with strong academic backgrounds in anthropology and psychology. The firm uses an outcome-oriented consultative approach, with fixed price engagements structured around specific business goals. 20SecondStory is not a marketing or advertising agency, so it does not simply create a catchy story and leave its customers on their own to make it work. Instead, the firm partners with each customer to surface their own authentic story, ensuring that it is tested, embedded in the customer’s culture and marketing operations processes, and reflected in all of the materials they create, to ensure the realization of measurable outcomes.

20SecondStory is currently focused on delivering services, but its future plans involve products. The company plans to offer self-service tools to enable firms to develop and refine their stories on their own, using 20SecondStory’s proven methodology.

Not-for-profit organizations interested in the program are encouraged to reach out to 20SecondStory before August 31st, 2014. Participants must be qualified 501(c)(3) organizations with operations in Northern California; representatives from 20SecondStory will connect with interested non-profits to determine the feasibility and timing of an engagement.

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Mariya Bouraima
Aveya Creative
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Olga Levitsky
since: 01/2014
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